Business Details
21 Years
experience
Premium Gluten-Free Baking Mixes & Baked Goods in Melbourne
Well and Good is proudly Australian owned and operated, with all products crafted in Melbourne within a strictly gluten, dairy, and nut-free environment. Founded in 2005 by Managing Director Sam Barak, our journey began in a converted garage where we developed recipes to address dietary needs while prioritising taste. Today, we are a leading allergy-free business, continuously innovating to create high-quality gluten-free and allergen-free products. Our dedicated team focuses on developing versatile baking mixes, baked breads, vegan options, and low-carb solutions that cater to diverse dietary requirements.We take pride in producing locally made products that meet rigorous quality standards, ensuring every customer can enjoy delicious, heartening food without compromise. Our commitment to excellence is reflected in our partnerships with trusted organisations and our ongoing engagement with customers to refine our offerings. With a factory in Noble Park, we serve both retail and foodservice markets, providing accessible solutions for individuals and businesses alike. Our mission remains simple: to ensure everyone, regardless of dietary restrictions, can experience the joy of great-tasting food.
Services
Baking Mixes
GF Baked Bread
Vegan Meals
Seriously Low Carb
Crispy Crumbs
Online Store
Foodservice Products
Recipe Inspiration
Retail Distributors
International Distributors
Details
- Year established: 2005
Highlights and features
- We are Australian owned and operated since 2005.
- Our Melbourne factory is 100% gluten, dairy, and nut-free.
- We specialise in allergen-free baking mixes and baked goods.
- We cater to diverse dietary needs with vegan and low-carb options.
- Our products are locally produced with strict quality standards.
What people say
Great tasting gluten-free options
Reliable allergen-free production
Versatile baking mixes
Excellent for dietary needs
Services
Baking Mixes
Our Baking Mixes range includes gluten-free flours and pre-mixed blends for cakes, breads, and desserts. Designed for home and professional bakers, these mixes ensure consistent results without compromising on taste. Each product is formulated to meet strict allergen-free standards, catering to coeliac and allergy-sensitive diets.
GF Baked Bread
Pre-baked gluten-free breads and rolls offer convenience without sacrificing quality. Varieties include sourdough loaves, brioche buns, and seeded breadsticks, all produced in a dedicated allergen-free facility. Ideal for households or foodservice providers seeking reliable, ready-to-eat options.
Vegan Meals
Vegan meal solutions like Cheesy Mac and Thai Green Curry mixes provide quick, nutritious options. These plant-based products are free from common allergens and designed for easy preparation, appealing to vegan and allergy-conscious consumers seeking convenience.
Seriously Low Carb
Low-carb and sugar-free flours cater to ketogenic and reduced-sugar diets. The range includes self-raising and seeded bread mixes, enabling healthy baking without compromising texture or flavour. Formulated for dietary-specific needs while maintaining versatility.
Crispy Crumbs
Gluten-free crispy crumbs provide a crunchy texture for coating meats, vegetables, or snacks. Available in classic and Southern-style variants, these crumbs ensure allergen-free preparation while delivering a satisfying crunch comparable to traditional breadcrumbs.
People
Sam Barak
Managing Director
Sam Barak founded Well and Good in 2005 after identifying a need for high-quality gluten-free products. His passion for food innovation drives the company's commitment to allergen-free excellence.
Mark Tunchon
Technical Director
Mark Tunchon, Technical Director, has been instrumental in developing Well and Good's recipes and production processes since its inception, ensuring rigorous quality and safety standards.
Questions
Are Well and Good products completely gluten-free?
Yes, all products are made in a dedicated gluten-free facility with strict cross-contamination controls.
Do you offer vegan product options?
Yes, our Vegan Meals range includes plant-based mixes for curries, macaroni, and desserts.
Where are Well and Good products made?
All products are manufactured in Melbourne, Australia at our allergen-free facility.
Can I buy Well and Good products online?
Yes, visit buyglutenfreedirect.com.au for online purchases of our full product range.
Are there low-carb options available?
Yes, our Seriously Low Carb range includes sugar-free flours and bread mixes for dietary-specific needs.
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