Empowering confidence through active and outdoor lifestyle
Roxy embodies a playful and adventurous spirit, capturing the essence of boundless fun in the sun-soaked world of coastal living. Founded in 1990 by two friends Kelly McPherson and Merrick Forster, Roxy has blossomed into a global community of passionate individuals who celebrate life on the beach.
Our Passion: Discovering the Magic of the Ocean
Born from a love for the ocean and its endless possibilities, Roxy offers a diverse range of products that capture the vibrant essence of coastal living. From stylish swimwear and comfortable boardshorts to playful dresses and cozy hoodies, every item is designed to empower individuals to embrace the outdoors and live life to the fullest.
Empowering Women and Celebrating Individual Style
Roxy celebrates individuality and encourages women to embrace their unique style. Our clothing empowers women to feel confident and fearless, emphasizing comfort, versatility, and effortless elegance. We believe in inclusivity and highlighting the beauty of diverse bodies and personalities.
Beyond Products: A Community of Ocean Lovers
Roxy fosters a strong sense of community, connecting with customers through social media, online forums, and local events. We host the annual Roxy Pro Surf & Music Festival, a celebration of music, surfing, and beach culture. We also partner with ocean conservation organizations to protect the marine environment that inspires us.
Our Commitment: Sustainability and Responsibility
We are committed to sustainability and minimizing our environmental impact. We prioritize recycled materials in our products, reduce plastic use, and actively support environmentally conscious initiatives.
Discover the Roxy Difference
At Roxy, we believe in creating a joyful and empowering brand experience. We strive to deliver exceptional customer service, offer top-notch product quality, and foster meaningful connections within our community. Join us on a journey to discover the endless possibilities and create unforgettable memories with Roxy!
The reviews for Roxy store are mixed. Christi S. gave it 4 stars, praising the excellent selection, organization, and helpful staff. However, she mentioned limited sizes and high pricing. Veronica L. gave it 3 stars, appreciating the huge selection but finding the prices steep. Erica L. was disappointed, thinking it was a different store, HIC, and had issues with online refunds. Karen P. and Jenel C. both gave it 1 star, citing poor service. Carmel U. had a more positive experience, giving it 3 stars and finding the store reasonably priced and worth visiting.

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