Business Details
19 Years
experience
Emergency
services
Ethical Communications Strategy Experts
Ethical Strategies is a team of strategic communicators dedicated to developing and delivering ethical communications strategies that help clients succeed in complex commercial, political, and social environments. Our approach combines strategic planning, creative execution, and proven communication techniques to engage audiences and drive action. With expertise in public relations, media relations, crisis management, and digital production, we serve clients ranging from pharmaceutical companies to research institutes. Our three-step methodologyThink, Craft, Communicateensures tailored strategies aligned with business goals. We prioritise meaningful dialogue with stakeholders and maintain a senior consulting team committed to client interests.Our services include social media campaigns, government relations, internal communications, and media training led by industry experts. Founded in 2007, we bring decades of combined experience in healthcare communications and public relations. Our team includes former journalists, award-winning writers, and specialists in advocacy development. We focus on creating strategic frameworks that integrate market insights, key messages, and communication channels. Our consultants deliver high-quality materials through any ethical channel to achieve client objectives.
Services
Strategy Development
Media Relations
Crisis Management
Social Media Campaigns
Government Advocacy
Digital Production
Internal Communications
Media Training
Advocacy Development
Details
- Year established: 2007
Highlights and features
- We specialise in healthcare communications with 15+ years' industry experience
- Our team includes former national news directors and award-winning journalists
- We implement a three-step strategic framework for measurable communication outcomes
- We provide 24/7 crisis management support for reputation protection
- Our consultants have worked across 3 continents with global healthcare clients
Services
Strategy Development
Our strategic planning service creates communication frameworks aligned with business objectives. We analyse market insights and stakeholder needs to develop targeted messaging strategies. This service helps organisations achieve long-term communication goals through data-driven decision making.
Media Relations
We manage media relationships and craft compelling narratives for mainstream and trade media engagement. Our approach combines journalist networks with newsworthy content creation to enhance brand visibility and credibility.
Crisis Management
Our crisis management service prepares organisations for reputation threats through proactive planning and rapid response strategies. We specialise in handling product recalls, legal issues, and security breaches with ethical communication practices.
Social Media Campaigns
We design platform-specific social media campaigns that combine strategic insights with content creation. Our services include community management, social listening, and targeted audience engagement to amplify campaign messages.
Government Advocacy
Our government relations service connects clients with political stakeholders through ethical lobbying practices. We facilitate communication between organisations and policymakers to influence regulatory decisions and public policy.
People
John Morton
Managing Director
John established Ethical Strategies in 2007 after managing Australia's largest PR agency. He specialises in multi-stakeholder communications and has over 20 years' experience in healthcare public relations strategy.
Rebecca Anable
Group Account Director
Rebecca joined Ethical Strategies in 2007 with expertise in healthcare communications. She manages campaigns for clinical trials and new treatment guidelines, bringing deep understanding of healthcare stakeholder dynamics.
Houry Mayissian
Account Director
Houry has worked across three continents in public relations. Since joining in 2012, she has managed the agency's largest client, delivering cross-regional communications solutions with a focus on Asia Pacific markets.
Candice Hitchock
Account Manager
Candice brings 18 years' experience in healthcare communications. She specialises in media relations and marketing campaigns for pharmaceutical and biotech clients, delivering both local and global communication strategies.
Laura Minford Ng
Account Manager
Laura holds a Master of Public Health and combines industry experience with patient perspective. She focuses on disease awareness, health promotion, and patient advocacy communications across pharmaceutical and not-for-profit sectors.
Questions
What industries does Ethical Strategies specialise in?
We primarily work with healthcare, pharmaceutical, and medical device companies, along with research institutes and industry bodies.
Do you offer media training services?
Yes, our media training includes practical workshops led by former journalists to improve media engagement skills for spokespersons.
How do you handle crisis communications?
We provide 24/7 crisis support with strategies focused on protecting reputation while maintaining ethical communication standards during product recalls or legal issues.
Can you manage international communication campaigns?
Our team has experience delivering communication strategies across Asia Pacific and works with global clients through established networks.
What government relations services do you offer?
We connect clients with political stakeholders through ethical lobbying networks in Canberra and provide policy communication advice.
