Business Details
11 Years
experience
Trusted eCommerce Accountants for Scaling Businesses
As eCommerce Growth Accountants, we are your go-to accounting firm for eCommerce businesses looking to scale. Our mission is to create freedom for entrepreneurs through stress-free business finances, enabling them to focus on building successful ventures. Founded in 2015, we have grown into a multi-national, award-winning business with teams in Australia, the US, and the UK. Our expertise lies in bookkeeping, accounting, tax services, and virtual CFO support tailored specifically for 7 and 8-figure eCommerce businesses. We integrate with leading platforms like Shopify, WooCommerce, and Amazon FBA, using cloud accounting software such as Xero to streamline financial processes.Our team of Chartered Accountants, Certified Xero Consultants, and virtual CFOs brings decades of combined experience in eCommerce finance. We are committed to client success, demonstrated through our high NPS scores and partnerships with over 100 eCommerce brands globally. Our proprietary eCommerce framework ensures accurate financial reporting, inventory management, and strategic advisory services that empower data-driven decisions.
Services
Bookkeeping
Accounting
Tax Services
Virtual CFO
eCommerce Accounting Setup
Details
- Year established: 2015
Highlights and features
- We specialize exclusively in 7 and 8-figure eCommerce businesses across Shopify, WooCommerce, and Amazon FBA.
- Our global team includes Chartered Accountants, Certified Xero Consultants, and virtual CFO experts.
- We integrate financial systems with platforms like A2X, DEAR, and Xero for automated reporting.
- Award-winning firm with 4 Xero Bookkeeping Partner of the Year recognitions.
- We provide actionable benchmarking data from our network of 100+ eCommerce clients.
Associations and certifications
- Xero Bookkeeping Partner of the Year
- QBO ProAdvisor
- Hubdoc Top 50 Cloud Accountants
What people say
CFO-level support
Deeply comprehensive
Correct information
Proactive communication
Peace of mind
Services
Bookkeeping
Our monthly bookkeeping services ensure accurate financial records in Xero, including transaction categorization, payroll processing, and accounts payable/receivable management. We provide weekly chart of accounts balancing and automated reconciliation rules for efficiency. Clients receive detailed monthly financial reports to support tax compliance and business decisions.
Accounting
We handle accrual accounting, inventory reporting, and regulatory compliance for eCommerce businesses. Our services include cost of goods sold tracking, profitability analysis by product SKU, and benchmarking against industry standards. We ensure proper financial controls and accurate reporting for month-end and year-end closures.
Tax Services
Our tax services cover GST/VAT reporting, corporate tax filings, and sales tax compliance across Australia, the US, and the UK. We provide tax planning sessions, revenue recognition strategies, and preparation of quarterly/annual tax returns to ensure compliance while optimizing tax liabilities.
Virtual CFO
As virtual CFOs, we offer strategic financial planning, cash flow forecasting, and business advisory services. Our team provides profitability analysis, merger/acquisition guidance, and funding strategy support to help eCommerce businesses scale sustainably while maintaining financial health.
eCommerce Accounting Setup
We specialize in setting up Xero, QuickBooks, and A2X systems tailored for eCommerce businesses. Our setup includes customized chart of accounts, platform integrations, automated reconciliation rules, and two training sessions to ensure clients can effectively manage their financial systems independently.
People
Meryl Johnston
Founder & Advisor
Chartered Accountant and founder of Bean Ninjas, Meryl redefined cloud bookkeeping for eCommerce businesses. With experience in commercial accounting and auditing, she leads the firm's vision for entrepreneurial freedom through financial clarity.
Wayne Richard
Partner & Director of Global Operations
Former Hewlett Packard management accountant, Wayne now oversees Bean Ninjas' global operations. He specializes in cloud accounting systems and has scaled the firm's US operations while supporting clients with financial process optimization.
Tracey Newman
Partner & Director of Bean Ninjas Australia
Chartered Accountant and Certified Xero Consultant with 20+ years' experience, Tracey leads the Australian team. She focuses on implementing cloud accounting solutions and advising eCommerce businesses on financial systems and compliance.
Tom Mercer
Partner & Director of Bean Ninjas Europe
ACCA-certified accountant Tom specializes in bespoke accounting solutions for online businesses. As European Director, he ensures clients receive tailored financial services while leveraging Xero's capabilities for eCommerce operations.
Michael Wark
Partner & Director of Trimline
Chartered Accountant and virtual CFO expert, Michael helps agency owners grow profitable businesses. His background includes Big 4 accounting and personalized financial coaching to optimize business performance and owner freedom.
Questions
What eCommerce platforms do you support?
We specialize in Shopify, WooCommerce, Amazon FBA, and omnichannel platforms, integrating them with Xero and A2X for automated financial reporting.
Are you only for large eCommerce businesses?
We focus on 7 and 8-figure eCommerce businesses but work with scaling ventures that require specialized accounting infrastructure and strategic financial guidance.
How do you handle international tax compliance?
Our team manages GST/VAT, corporate tax filings, and sales tax compliance across Australia, the US, and the UK with localized expertise for cross-border operations.
Can you help with funding or mergers?
Yes, our virtual CFO services include preparing businesses for sale, optimizing financial statements for valuation, and advising on funding strategies for growth capital.
Do you provide system training?
We offer two one-on-one training sessions during setup and ongoing support to ensure clients can effectively use Xero, QuickBooks, or A2X independently.
How are you different from regular accountants?
We exclusively serve eCommerce businesses, combining technical accounting expertise with platform-specific knowledge and strategic advisory tailored to online retail operations.
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