Business Details
23 Years
experience
Trusted Accounting & Business Advisory Services
Propel Business Group was founded in March 2003 with a vision to redefine accounting and business advisory services through personalized, relationship-driven solutions. Over two decades, we have evolved from a local practice into a trusted multi-office firm serving diverse clients across Western Australia. Our journey began with Russell and Sharon Woollett's commitment to empowering businesses, which led to strategic expansions including the addition of partner Darren Jones, a regional office in Karratha, and the acquisition of a South Perth firm specializing in high-wealth clients. We maintain a client-centric philosophy, prioritizing collaboration, tailored advice, and ongoing support to help businesses navigate financial complexities. Our team of certified professionals combines technical expertise with industry-specific insights to deliver measurable outcomes in accounting, taxation, business strategy, and wealth management.We distinguish ourselves through a culture of innovation, where traditional accounting principles meet modern financial technologies like Xero to enhance efficiency. Our mission remains unchanged: to provide integrated, forward-thinking advice that addresses both immediate needs and long-term objectives. With offices in Stirling, South Perth, and Karratha, we serve startups, established enterprises, and high-net-worth individuals with equal dedication. Our reputation for exceptional service has been built through consistent delivery of value-driven solutions that help clients achieve sustainable growth and financial success.
Services
Accounting and Tax
Bookkeeping
Business Advisory
Finance Solutions
Wealth Creation
Details
- Year established: 2003
Highlights and features
- We have over two decades of experience in accounting and business advisory services
- Our client-centric approach prioritizes personalized financial solutions
- We offer comprehensive services spanning accounting, taxation, and wealth management
- Our team includes certified professionals with industry-specific expertise
- We maintain offices in Stirling, South Perth, and Karratha for regional accessibility
What people say
Reliable team
Successful growth
Expert advice
Friendly manner
Massive asset
Services
Accounting and Tax
Our accounting and tax services combine technical expertise with personalized strategies to optimize financial outcomes. We handle tax compliance, business registrations, and financial reporting while identifying legitimate opportunities for tax savings. Our approach ensures clients maintain regulatory compliance while maximizing their financial efficiency through proactive tax planning.
Business Advisory
Our business advisory services focus on enhancing profitability and operational efficiency through tailored strategies. We analyze financial performance, identify growth opportunities, and develop implementation plans for businesses at all stages. Our advisory team provides actionable insights on cash flow management, business structure optimization, and succession planning to support sustainable growth.
Wealth Creation
We simplify complex financial concepts through comprehensive wealth creation strategies. Our services include investment planning, retirement strategies, and asset protection frameworks tailored to individual circumstances. We help clients build long-term financial security through coordinated wealth management approaches that align with their personal and business objectives.
Finance Solutions
Our finance solutions address diverse funding requirements with appropriate lending strategies. We assist with business loans, mortgage broking, and wealth financing options that match clients' financial profiles. Our approach focuses on securing competitive financing arrangements while maintaining alignment with overall financial goals and risk profiles.
Bookkeeping
We provide accurate bookkeeping services that maintain precise financial records for informed decision-making. Our systems ensure timely transaction recording, GST/VAT compliance, and up-to-date financial reporting. By maintaining reliable financial data, we enable businesses to monitor performance and maintain transparency with stakeholders.
People
Russell Woollett
Managing Director
Co-founder with over two decades of accounting experience, Russell leads with a commitment to personalized client service and business growth strategies.
Darren Jones
Director
Partner with extensive expertise in business advisory services, Darren contributes strategic insights to help clients achieve financial success through effective planning and implementation.
Sharon Woollett
Partner
Co-founder and CPA member, Sharon brings deep knowledge of accounting practices and client relationship management to support the firm's growth initiatives.
Iain Watson
Partner
Chartered Accountant with specialized expertise in business advisory services, Iain provides strategic financial guidance to help clients optimize their operations and growth potential.
Steve Browning
Partner
B.Bus and Chartered Accountant qualified partner, Steve offers comprehensive accounting and business advisory services tailored to clients' specific needs and industry requirements.
Questions
What accounting services do you offer for small businesses?
We provide comprehensive accounting services including bookkeeping, tax compliance, financial reporting, and business advisory tailored to small businesses' specific needs.
Do you specialize in any particular industries?
While serving diverse sectors, we have particular expertise in professional services, healthcare, and regional business communities across Western Australia.
How do you support business growth through advisory services?
Our business advisory services focus on profitability analysis, operational efficiency improvements, and strategic planning to help businesses achieve sustainable growth.
What technology platforms do you work with?
We specialize in Xero accounting software integration while maintaining compatibility with other major financial platforms to suit client preferences.
How can I access financial advice services?
Our financial advice services are available through scheduled consultations at our Stirling, South Perth, or Karratha offices with qualified advisors.
What sets you apart from other accounting firms?
Our combination of technical expertise, personalized service, and commitment to ongoing client support creates unique value for businesses at all stages.
