Business Details
13 Years
experience
Women's Comfort Footwear Designed for All-Day Support
Founded in 2013, our company builds upon over a decade of experience in designing biomechanically supportive footwear specifically for women. We specialise in creating work, safety, and lifestyle shoes that prioritise comfort, functionality, and scientific design principles. Our team of certified footwear experts combines material innovation with extensive research into female foot anatomy to deliver products that address common issues like plantar fasciitis, bunions, and fatigue.Recognised through multiple industry awards, we maintain strict quality standards with independently tested and certified products. Our commitment to ethical practices extends to transparent supply chains and community initiatives that empower women across diverse industries.
Services
Work Shoes
Safety Footwear
Lifestyle Shoes
Shoe Care
Virtual Fittings
Details
- Year established: 2013
Highlights and features
- We have 11+ years of experience in women-specific footwear design
- Our shoes incorporate biomechanical principles for optimal foot alignment
- We offer multiple width options to accommodate diverse foot shapes
- All shoes feature removable insoles for custom orthotic compatibility
- We maintain ethical supply chains with transparent manufacturing practices
What people say
Super comfortable
Excellent quality
No pressure points
All-day support
Durable construction
Services
Work Shoes
Designed for all-day comfort in demanding environments, our work shoes feature biomechanical support systems that reduce fatigue on hard surfaces. Built with premium materials and structured heel counters, they cater to healthcare, retail, and hospitality professionals. Each pair promotes proper lower limb alignment while maintaining workplace-appropriate aesthetics.
Safety Footwear
Australia's first women-specific safety boots combine AS/NZS 2210 compliance with ergonomic design. Reinforced toe caps, slip-resistant outsoles, and heat-resistant materials meet strict safety standards without compromising fit. Engineered to prevent workplace injuries while accommodating natural foot movement patterns unique to female workers.
Lifestyle Shoes
Versatile lifestyle shoes bridge fashion and function with hidden biomechanical support. Metatarsal domes and shock-absorbing midsoles provide comfort for active daily use, while modern designs transition seamlessly from errands to social occasions. Available in multiple width profiles for accurate fit customization.
Shoe Care
Comprehensive care solutions extend product longevity while maintaining performance features. Our recommended cleaning protocols preserve slip resistance and material integrity. Replacement parts like removable footbeds ensure continued support alignment, and we provide guidance on proper storage techniques to maintain biomechanical effectiveness over time.
Virtual Fittings
Personalised footwear advice delivered through video consultations with certified fit experts. This service addresses specific foot health concerns, accommodates orthotic requirements, and demonstrates sizing nuances. Available nationwide, it combines convenience with professional guidance to ensure optimal shoe selection without in-store visits.
People
Stacey
Founder & Lead Designer
Stacey revolutionised women's footwear after sustaining a worksite injury due to inadequate safety boots. With 11+ years in biomechanical footwear design, she combines practical experience with scientific research to create products that address real-world foot health challenges faced by working women.
Questions
What makes your shoes different from regular footwear?
Our shoes use biomechanical footbeds, structured heel counters, and shock-absorbing midsoles specifically designed for female foot anatomy rather than downsized male patterns.
Can your shoes help with foot conditions like plantar fasciitis?
Many customers report relief from plantar fasciitis and bunions due to our supportive designs, though we recommend consulting medical professionals for specific foot health concerns.
Do your shoes accommodate custom orthotics?
All styles feature removable footbeds and internal depth to comfortably fit custom orthotics without compromising the shoe's structural support systems.
Are your shoes suitable for extended wear on hard floors?
Engineered for healthcare, retail, and industrial environments, our shock-absorbing midsoles and supportive designs excel in all-day hard surface applications.
How do you address different foot shapes?
We offer multiple fit profiles including narrow and wide options, focusing on shape customization rather than half-sizes to better accommodate diverse foot structures.
Can I try shoes before purchasing?
Our Brisbane store offers in-person fittings, while virtual consultations provide expert advice for online customers needing detailed fit assessments.
