Business Details
Your Partner for Holistic Talent Solutions
We are a globally connected HR consultancy specialising in recruitment, coaching, and HR solutions for digital, data, and communications sectors. Founded on the principle that people drive business success, we combine 20+ years of industry expertise with a holistic approach to talent management. Our services span end-to-end recruitment, leadership development programs, and strategic HR consulting tailored to APAC and global markets.With ICF-certified coaches and a focus on sustainable practices through initiatives like We Place, We Plant, we empower organisations to build high-performing teams while maintaining ethical standards. Our flexible subscription model supports agile businesses, and our team's deep industry knowledge ensures we deliver measurable outcomes for clients ranging from startups to multinational corporations.
Services
Recruitment
HR Consulting
Executive Coaching
Career Coaching
Team Training
Highlights and features
- We offer 20+ years of industry-specific expertise in digital and communications sectors
- Our ICF-certified coaches deliver proven leadership development programs
- We implement a unique triple-threat model combining recruitment, coaching, and HR consulting
- Our We Place, We Plant CSR initiative supports environmental sustainability
- We provide scalable solutions tailored to startups, SMEs, and multinational corporations
Associations and certifications
- International Coaching Federation (ICF)
What people say
Excellent industry knowledge
Transformative coaching
Reliable recruitment partner
Innovative solutions
Services
Recruitment
Our end-to-end recruitment solutions specialise in digital, data, and communications sectors. We combine market intelligence with a global talent network to deliver pre-vetted candidates matched to your organisational culture. With flexible engagement models including retained and contingency recruitment, we support startups through to multinational corporations in APAC and beyond.
Executive Coaching
ICF-certified coaches provide personalised leadership development programs. Our evidence-based approach helps executives overcome challenges, enhance decision-making, and drive organisational growth. Sessions focus on real-world application through behavioural change frameworks, with measurable outcomes for individual and team performance improvement in high-pressure environments.
HR Consulting
We deliver strategic HR solutions covering market entry, employee engagement, and organisational development. Our consultants specialise in Singapore market dynamics, offering payroll management, visa processing, and cultural alignment services. The Evolve program supports workforce restructuring while maintaining productivity and staff morale during transitional periods.
Career Coaching
Tailored career transition programs address job search strategies, CV optimisation, and interview preparation. Certified practitioners use psychometric assessments and market insights to clarify career paths. Services cater to professionals at all career stages, with specialisation in mid-career transitions and leadership role preparation within the digital economy.
Team Training
Customised leadership and management development programs enhance team performance. The Leadership Brilliance and Manager Excellence modules use interactive methodologies to build strategic thinking and team cohesion. Training incorporates behavioural science principles to create sustainable performance improvements across departments and organisational levels.
People
Kathryn Woof
Co-founder & Executive Coach
ICF-certified executive coach with 20+ years leading C-suite teams. Specialises in strategic talent development and organisational growth. Holds Postgraduate Diploma in Psychotherapy and Counselling. Leads global coaching programs for senior leaders.
Cat Muspratt
Leadership Coach
ICF-certified leadership coach with 20+ years in media and communications. Specialises in agency leadership development and career transition. Combines psychology degree with practical business experience to deliver transformational coaching programs for high-performing professionals.
Lisa Campbell
Recruitment Specialist
12-year veteran in digital recruitment with expertise in global talent acquisition. Focuses on strategic partnerships for MNCs and startups. Combines recruitment experience with HR consulting to deliver holistic workforce solutions for clients across APAC markets.
Gemma Hills
HR Consultant
13-year HR operations specialist with SME and CSR expertise. Manages large-scale delivery projects while leading sustainability initiatives. Oversees the We Place, We Plant CSR program that combines talent development with environmental impact.
Sue-lin Tan
Career Coach
ICF-certified career coach specialising in wellness integration and career transitions. Uses communications industry experience to guide professionals through uncertain job markets. Focuses on stress management and mental fitness alongside traditional career development frameworks.
Questions
What industries do you specialise in?
We focus on digital, data, and communications sectors across APAC and globally.
Do you offer international recruitment services?
Yes, our network supports global talent acquisition with local market expertise.
Are your coaches certified?
All coaches hold ICF accreditation or equivalent industry-recognised certifications.
What HR services do you provide?
We offer market entry support, employee engagement surveys, and workforce restructuring programs.
How do your coaching packages work?
Choose from pay-per-session or discounted multi-session packages tailored to development goals.
What CSR initiatives do you have?
Our We Place, We Plant program plants trees and provides career mentoring for women.
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