Pop Up Marketer

At Pop Up Marketer, we take a unique and practical approach to brand strategy and copywriting. We specialise in working with down-to-earth brands that value old-fashioned values and are looking for a fresh perspective.

Advisory and Brand Strategy

Whether you need a pragmatic sense check, a strategic overhaul, or a fresh injection of ideas, we're here to help. We love getting to the heart of a brand's identity and developing strategies that truly reflect who you are and what you stand for. From whiteboard sessions to comprehensive brand strategies, we're here to help you show up in a way that sets you apart.

Copywriting, Blogging, and Proofreading

Words matter, and we take them seriously. Whether you need help with a one-off piece or a series of content, we're here to provide a fresh pair of eyes and a wealth of experience. We believe in articulating your brand effectively and efficiently, and we have a visceral reaction to words that are misspelled. From website copy and brochures to annual reports and media releases, we're here to help you communicate clearly and effectively.

Who We Are

Pop Up Marketer is led by Carmen Petropulo, a senior marketer with experience on both sides of the fence. With a background in account service roles at boutique and multinational ad agencies, Carmen has worked with some of the best in the business and honed her marketing chops on accounts like Cadbury, Hostplus, PZ Cussons, Telstra, and GlaxoSmithKline. This experience has segued nicely into leadership, board, and executive roles with a number of property brands, a national charity, and an ASX200-listed company.

Carmen's professional and personal style leans towards a Jester/Creator/Outlaw brand archetype, making her a fun and unconventional choice for your brand strategy and copywriting needs. She's more Douglas Reynholm from the IT Crowd than Harvey from Suits, and more interested in your brand and your marketing goals than writing about herself.

Latest Brand Blog Posts

Stay up-to-date with the latest marketing tips and musings on our brand blog. From second-best friend archetypes to open thank you notes to the AFL, we cover a wide range of topics to help you stay informed and inspired.

Thanks for considering Pop Up Marketer for your brand strategy and copywriting needs. We look forward to the opportunity to work with you.