Business Details
12 Years
experience
Your Trusted Copywriting Partner in Melbourne
I Sell Words is a Melbourne-based copywriting agency founded in 2014 by Tom Valcanis, a seasoned copywriter with over 15 years of experience in journalism, media, and marketing. Our team combines deep industry expertise with a passion for crafting compelling content that drives conversions and enhances SEO performance. We specialize in delivering tailored copywriting solutions, including website content, SEO-optimized articles, email marketing campaigns, and social media strategies, designed to meet the unique needs of businesses across Australia. Our commitment to quality is underscored by our membership in the Media, Entertainment and Arts Alliance Freelance PRO initiative, ensuring professional indemnity and public liability coverage.With a proven track record of working with small enterprises, ASX 200 companies, and nonprofits, we focus on creating original, authoritative content that aligns with Google's E-E-A-T principles. Our approach emphasizes collaboration, fixed pricing, and measurable results, ensuring clients receive value-driven services that boost their online visibility and revenue. By staying at the forefront of SEO trends and conversion optimization techniques, we empower businesses to connect effectively with their target audiences and achieve sustainable growth.
Services
Copywriting
SEO Content
Conversion Optimization
Email Marketing
Social Media Management
Details
- Year established: 2014
Highlights and features
- 15+ years of experience in copywriting and journalism
- Award-winning SEO content that ranks higher organically
- Fixed pricing with unlimited revisions within scope
- Proven 42:1 ROI with email marketing strategies
- Expertise in conversion rate optimization for Melbourne businesses
Associations and certifications
- Media, Entertainment and Arts Alliance Freelance PRO initiative
- Klaviyo Product Certificate
- Certified by Mailchimp
- Beefree 101 Certificate
- ActiveCampaign Sales & Marketing Course
What people say
Great wordsmith
Versatility impressive
Turnaround speed
Easy recommendation
Award-winning content
Services
Copywriting
Crafting persuasive, SEO-optimized copy for websites, blogs, and marketing materials to enhance brand messaging and drive conversions. Our team combines creativity with data-driven strategies to deliver content that resonates with target audiences. Services include tone-of-voice development, A/B testing, and UX-focused writing for businesses across industries.
SEO Content
Creating high-quality, keyword-rich content designed to improve organic search rankings and attract targeted traffic. We conduct in-depth keyword research and competitor analysis to develop content strategies that align with Google's E-E-A-T guidelines. Services include on-page SEO, meta tag optimization, and content audits for sustained digital growth.
Conversion Optimization
Enhancing website elements to increase user engagement and conversion rates through data-driven techniques. Our process includes A/B testing, CTA optimization, and user experience analysis using tools like ConversionCow. We focus on creating trust-building elements such as social proof and streamlined checkout processes to maximize ROI for e-commerce and service-based businesses.
Email Marketing
Designing automated email sequences and targeted campaigns to nurture leads and retain customers. Our Database Dynamo package delivers 42:1 ROI by leveraging client databases through personalized content, segmentation, and performance analytics. Services include drip campaigns, re-engagement strategies, and CRM integration for measurable revenue growth.
Social Media Management
Developing and executing social media strategies across platforms to boost brand awareness and customer interaction. We create engaging content calendars, manage community engagement, and analyze performance metrics to refine campaigns. Our approach combines organic growth tactics with paid advertising to maximize reach and conversion opportunities for Melbourne-based and national businesses.
People
Tom Valcanis
Founder & Lead Copywriter
Tom Valcanis is an award-winning copywriter with a Masters in Communication and Media Studies. He has worked with ASX 200 companies and founded Hysteria Magazine, combining journalism expertise with conversion-focused writing to deliver results-driven content solutions.
Chloe Bennett
Copywriter
Chloe Bennett specializes in social media content and visual communication. With a background in biomedical science and commerce, she brings analytical precision to crafting engaging copy for diverse industries while pursuing her university studies.
Tess Oliver
Copywriter
Tess Oliver has been writing professionally since 2010, producing thousands of pieces across finance, health, and technology sectors. Her expertise spans white papers, e-books, and SEO content, complemented by her role as proprietor of Gold Star Writing.
Questions
What copywriting services do you offer?
We provide website copy, SEO content, email marketing, social media management, and conversion optimization services tailored to Melbourne businesses and national clients across industries.
How does SEO copywriting benefit my business?
Our SEO copywriting improves search rankings through keyword-optimized content that attracts targeted traffic while maintaining readability and user engagement to boost organic growth.
Can you help with conversion rate optimization?
Yes, we use A/B testing, CTA optimization, and user experience analysis with tools like ConversionCow to increase website conversions and maximize your marketing ROI.
Do you work with businesses outside Melbourne?
While based in Melbourne, we service clients Australia-wide through remote collaboration using teleconferencing and digital project management tools for seamless delivery.
What is your email marketing guarantee?
Our Database Dynamo package guarantees at least 30% email open rates or we continue refining campaigns until achieving this benchmark for sustained revenue generation.
How are pricing and revisions handled?
We offer fixed-price proposals including two major revisions, with potential cost savings passed to clients if projects finish under budget for transparent, predictable investment.
