Where Fashion Meets Creativity
Passionate about Fashion. Experienced Designers. Creative Solutions.
Fashion DNA is a Melbourne-based studio specializing in print & garment design, fashion illustration, and product development for apparel brands of all sizes. Founded in 2006, we've built a reputation for our expertise in textile design, surface patterns, t-shirt graphics, embroidery and embellishment designs, product development, trend research, and brand storytelling.
What Sets Us Apart?
Our team of passionate creatives possess over 10 years of experience in the fashion industry. We understand the unique challenges and opportunities faced by apparel brands in today's rapidly evolving landscape. We are dedicated to providing:
- Tailored solutions: Close partnerships with clients to understand their vision and translate it into impactful designs.
- Strategic Expertise: Access to comprehensive market research and industry trends to inform your collections.
- Creative Collaboration: Open communication and active involvement throughout the entire design process.
Design & Illustration
- Textile Design & Prints
- Surface Patterns & Textures
- T-shirt Graphics & Embellishments
- Digital Illustrations for Presentations, Editorials & Merchandising
Product Development
- Complete Product Development
- Moodboards & Inspiration Research
- Sample Development & Testing
- Technical Design & Specification
Marketing & Branding
- Storyboards & Lookbooks
- Catalogues & Photography
- Logo & Brand Identity Development
- Marketing Material Design & Production
Our Expertise Includes
- Corporate Uniforms
- Hospitality & Retail Wear
- Kidswear & Babywear
- Swimwear & Activewear
- Luxury & Fashion Apparel
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