Business Details
14 Years
experience
Trusted Accounting & Business Advisory Services on the Gold Coast
At The A Firm, we believe accounting has the power to provide peace of mind over financial security. With over 11 years of experience serving the Gold Coast, we specialise in tailored solutions that remove the stress and complexities of finance. Our mission is to help clients overcome barriers to business growth by focusing on future-oriented strategies rather than past performance. We pride ourselves on forming genuine partnerships with clients, offering exceptional attention-to-detail and responsiveness. Our team of chartered accountants and business advisors combines decades of experience with a modern, friendly approach to deliver meaningful improvements to business finances. We are committed to innovation, thinking outside the box to create customised solutions that align with clients' long-term goals.As a locally-owned firm, we prioritise community engagement and have earned the trust of hundreds of clients through our dedication to transparency and client-centric service. Our unique value proposition lies in our ability to act as financial therapists, providing timely advice that empowers informed decision-making. With nearly 95% of our clients coming through referrals, our reputation for excellence in tax minimisation, business growth strategies, and SMSF administration is well-established. We measure success by our clients' achievements, ensuring they can focus on running their businesses while we handle the financial complexities.
Services
Tax Accounting
Business Advice
Xero Bookkeeping
SMSF Solutions
Estate Planning
Business Growth Strategies
Tax Minimisation
Financial Statements
Xero Training
ATO Compliance
Details
- Year established: 2012
Highlights and features
- We offer 11 years of local accounting expertise with a future-focused approach
- Our team includes chartered accountants with 150+ combined years of experience
- We provide tailored solutions aligned with your 10-year business vision
- Our clients consistently rate us for exceptional responsiveness and attention-to-detail
- We combine innovative thinking with proven strategies for tax minimisation
What people say
Responsive and efficient
Stress-free process
Tax savings expertise
Personalised attention
Knowledgeable team
Services
Tax Accounting
Our qualified tax accountants specialise in navigating complex tax regulations to minimise liabilities while ensuring ATO compliance. We provide strategic tax planning, lodgment services, and expert guidance on deductions and credits. With a focus on future-oriented solutions, we help businesses and individuals optimise their tax positions while maintaining full compliance with Australian tax laws.
Business Advice
Our chartered accountants offer strategic business advisory services tailored to your specific industry needs. We provide cashflow forecasting, profitability analysis, and growth strategies backed by 150+ combined years of experience. Our approach combines financial expertise with practical solutions to help businesses overcome challenges and achieve sustainable growth.
Xero Bookkeeping
We deliver comprehensive Xero-based bookkeeping solutions including payroll processing, bank reconciliations, and financial reporting. Our certified Xero advisors ensure accurate financial records while providing training to help clients maximise the platform's capabilities. This service supports businesses in maintaining clear financial visibility and ATO compliance.
SMSF Solutions
Our SMSF specialists provide end-to-end self-managed super fund administration, compliance, and strategic advice. We assist with fund setup, tax return preparation, and compliance audits while offering strategic guidance to optimise superannuation returns within ATO regulations.
Estate Planning
We offer comprehensive estate planning services focused on asset protection, wealth transfer, and retirement strategies. Our solutions include wills preparation, probate avoidance strategies, and tax-effective inheritance planning to ensure clients' financial legacies are preserved according to their wishes.
People
Annette Bedford
CEO & Chartered Accountant
Bachelor of Commerce (University of Queensland), Fellow of the Institute of Chartered Accountants in Australia, Registered Company Auditor, and Tax Agent. With over 20 years' experience, Annette has helped thousands of business owners achieve financial success and was listed in the top 50 BRW Business Women of the Year.
Carolyn Deagle
SMSF Manager
Accredited SMSF specialist with over 20 years' experience in accounting practices. Holds a Diploma of Financial Planning and has dedicated 12 years to Self-Managed Superannuation Funds, combining technical expertise with client-focused service delivery.
Michael Curry
Business Services & Accountant
Over 30 years' experience in corporate compliance, including senior roles at ASIC. Specialises in business services and taxation solutions, bringing extensive industry knowledge to help businesses navigate complex financial landscapes.
Letitia Hockings
Business Services Manager
Certified Xero Advisor with 16+ years' experience in financial services. Specialises in bookkeeping training and business solutions, helping SMEs improve financial management and operational efficiency through tailored guidance.
Questions
Why should I choose The A Firm as my Gold Coast Accountants?
We provide personalised services with your specific needs in mind, combining 150+ years of combined experience with a responsive, client-focused approach that consistently delivers tax savings and business growth.
When do I need to complete my tax return?
We can lodge individual tax returns as late as 15th May, but recommend submitting work earlier to ensure timely completion and optimal tax planning opportunities.
Where are you located on the Gold Coast?
Our main office is in Varsity Lakes, serving the entire Gold Coast region including Brisbane and northern NSW with both in-person and online appointments available.
How will your advice help my business?
Our 150+ years of combined experience enables us to provide tailored strategies for tax minimisation, cashflow management, and business growth, with ongoing support to help achieve your financial goals.
Can you help me save on my tax return?
Yes, our specialists have helped clients identify eligible claims and apply for ATO benefits for 11 years, focusing on legitimate tax minimisation strategies that comply with regulations.
I want to grow my business, can you help?
We specialise in business growth strategies, providing tailored advice on profitability improvement, financial management, and strategic planning to help Gold Coast businesses achieve sustainable growth.
