Antidote Marketing

ANTIDOTE Marketing is a healthcare marketing agency founded on the vision of driving healthcare innovation through the deployment of cutting-edge marketing technologies. Established in 2003 by Dean Millington, the agency brings together a team of experienced professionals with backgrounds in pharmaceuticals, marketing, and technology. With over 25 years of experience in healthcare and deep understanding of the Australian landscape, Antidote thrives on leveraging digital opportunities to transform healthcare experiences for both professionals and patients.

Healthy Foundations

Antidote's journey began with a vision to accelerate the implementation of new healthcare marketing technologies. Founder Dean Millington, drawing from his extensive experience in pharmaceuticals, assembled a dedicated team of tech-savvy creatives and strategists. Together, they have empowered healthcare organizations across diverse sectors - pharmaceuticals, consumer health, medical devices, and animal health - to embrace technological advancements and achieve impactful results.

Digital Expertise

We understand that healthcare is more than just medications and treatments. Antidote prides itself on its expertise in digital communication, utilizing innovative technologies to connect with healthcare professionals and patients in meaningful ways. We explore novel methods of engaging audiences, harnessing the power of mobile, online, augmented reality, virtual reality, and other digital tools.

Empowering Healthcare Communication

Antidote's arsenal of pre-developed digital solutions includes Smartphone, iPad, Online, and Mixed Reality tools, allowing clients to swiftly deliver impactful messages. We also collaborate with clients to transform their innovative concepts into executable realities, ensuring seamless integration into their workflow.

Our Expertise Includes

• Augmented Reality & Virtual Reality: Enhance product packaging, create immersive educational experiences, and revolutionize patient engagement.
• Digital Medication Engagement: Turn complex medication information into engaging visuals and audio experiences.
• Mobile Accessibility: Provide healthcare professionals with on-the-go access to critical clinical data and resources.
• Sales Force Optimization: Streamline sales force information management and streamline communication workflows.