Identity Furniture

Identity Furniture, a third-generation family-owned furniture manufacturer based in Melbourne, is renowned for its commitment to quality, style, service, and expertise. Our long-established culture of excellence in customer service has been shaped by decades of collaboration with designers and architects, enabling us to achieve specifications that are truly unique. As a quintessentially Australian company, we are proud to provide furniture that is not only 'Real Australian Made' but also built to last.

The Identity Way

At Identity Furniture, we focus on understanding design intent and the vision for each project. We believe that collaboration is key, as it empowers creativity and fosters an agile, flexible approach. Our team is dedicated to providing accurate and up-front budget estimates, as well as exploring new possibilities and designing customised solutions that meet specific needs. With our uniquely creative team of experts and almost unlimited capability for customisation, we are constantly growing our range and expanding the horizons of furniture design.

Our Manufacturing Process

We have full control over production in our large Melbourne-based factory, equipped with advanced machinery such as our 5-axis CNC. Our commitment to 'Real Australian Made' provides flexibility, quality, and reliability, as well as enabling us to offer short lead times that are hard to match. We encourage factory tours, as we believe that transparency and openness are essential for building trust and growing strong relationships with our clients. Our clients can take peace of mind in knowing that their projects are being produced right here in Australia.

Customer Care

At Identity Furniture, we are passionate about building trust and growing strong relationships through excellence in customer service and quality. We understand the importance of meeting project delivery deadlines and standing by our product, both during and after project completion. Our team is dedicated to exceeding expectations and constantly striving for excellence, ensuring that our clients receive the highest level of care and attention.

Leadership Team

Our leadership team comprises industry experts who are dedicated to upholding the values and vision of Identity Furniture. Dan Fysh, Founder and Managing Director, has over 25+ years of experience in the industry and is a second-generation furniture manufacturer and wood machinist. Mark Grace, Operations Manager, has over 15+ years of experience in manufacturing and design and is our resident product specialist and expert furniture consultant. Together, they lead our team of skilled professionals in delivering outstanding results for our clients.

Career Opportunities

At Identity Furniture, we are always on the lookout for talented and skilled professionals to join our team. We have a number of career opportunities in our Pakenham based production factory and office. We are currently seeking applications for the roles of Furniture Assembler and Cabinet Maker. We value Australian citizenship and encourage applicants who meet the criteria to apply through our online contact form.