Meat & Livestock Australia

Introducing MLA: Your Partner in Australian Red Meat and Livestock

The Meat & Livestock Australia (MLA) is a leading industry-owned organization that empowers Australia's red meat and livestock producers. We provide tailored services, research, and support to ensure the success of our valued farmers and the entire supply chain. From pasture management to market insights, MLA is your trusted partner every step of the way.

1. Empowering Productivity & Profitability

• Practical resources and workshops enhance your farm management skills.
• Cost-calculators and market data empower data-driven decision making.
• Access to training programs like Profitable Grazing Systems (PGS) maximize profitability.

2. Enhancing Market Access & Value

• MLA promotes Australian beef and lamb in domestic and international markets.
• We collaborate with partners to expand market reach and boost return for producers.
• Integrity programs like MSA ensure premium quality and consistent eating experience.

3. Cultivating Sustainability & Environmental Excellence

• Access to reliable pasture and feedbase resources improves sustainability.
• Tools and calculators support environmentally conscious land management.
• Research and development fosters innovation in sustainable practices.

4. Fostering Integrity & Consumer Confidence

• On-farm assurance programs like LPA & NVDS safeguard animal welfare and industry integrity.
• The red meat integrity system, myFeedback, fosters consumer trust.
• Regular market updates and price information ensure informed decision making.

5. Advancing Industry Growth & Innovation

• MLA supports research initiatives to address industry challenges and opportunities.
• We collaborate with partners on product development and innovation.
• Consumer research and market insights enhance market positioning.

Who we serve

• Red meat producers: From graziers to feedlot operators, MLA offers tailored services to enhance productivity and profitability.
• Industry stakeholders: We collaborate with partners across the supply chain to foster a thriving red meat and livestock sector.
• Consumers: Through market insights and quality assurance initiatives, we promote the value and versatility of Australian beef and lamb.