Business Details
31 Years
experience
Sales & Marketing Solutions Experts
Established over three decades ago, CPM Australia has built a reputation as a leader in driving sales through direct engagement and innovative marketing solutions. Our expertise lies in connecting brands with consumers through a combination of field sales, contact centre operations, and retail marketing strategies. With a focus on personalized interactions, we help clients achieve measurable results by leveraging our deep understanding of consumer behavior and market dynamics. Our team of professionals is dedicated to delivering tailored solutions that meet the unique needs of each client, ensuring long-term success in competitive markets.Backed by global insights and local knowledge, we provide the tools and strategies necessary to enhance brand visibility and drive revenue growth. Our commitment to excellence is reflected in our partnerships with some of Australia's largest organizations, where we consistently exceed performance expectations. Through continuous innovation and a customer-centric approach, we empower businesses to thrive in an ever-evolving commercial landscape. Our integrated services model ensures seamless execution across all touchpoints, maximizing the impact of every client initiative.
Services
Direct Sales
Contact Centre
Training Solutions
Retail Merchandising
Assisted Selling
Mystery Shopping
Virtual Product Advisors
Details
- Year established: 1995
Highlights and features
- We offer 30 years of experience in sales activation and retail marketing.
- Our integrated solutions combine field, contact centre, and retail services.
- Award-winning teams recognized for excellence in customer engagement.
- Nationwide presence with 7,500+ monthly retail interactions.
- Proven track record with major Australian and global brands.
What people say
Speed to market abilities
Quality of their staff
Global best practice
Exceptional to work with
Increased sales daily
Services
Direct Sales
Our direct sales teams engage consumers face-to-face in retail, business, and community settings to drive product adoption. Specializing in B2B and B2C environments, we help brands achieve cut-through across industries like telecommunications, financial services, and consumer electronics. With nationwide coverage, our solutions include customer acquisition, retention programs, and outsourced sales teams.
Contact Centre
We provide inbound and outbound sales, customer service, and support solutions tailored to retail, technology, and healthcare sectors. Our services include lead generation, customer retention, live chat support, and data analytics. Recognized with Auscontact Excellence Awards, our team delivers exceptional customer experiences through compliant, scalable operations.
Retail Merchandising
Our merchandising teams ensure brand visibility across 7,500+ Australian retailers monthly. Using Retail Central database and Retail Track reporting, we optimize shelf presence through stock management, planogram execution, and compliance audits. This service helps clients maintain competitive advantage in grocery, hardware, and electronics sectors.
Assisted Selling
Highly trained agents provide expert product advice in major retailers nationwide, influencing purchasing decisions for high-advice products. Our data-driven approach combines consultative selling with territory planning to boost sales in grocery and non-grocery categories, supported by product demonstrations and staff training.
Virtual Product Advisors
Live video chat advisors assist customers during online shopping journeys, enhancing digital experiences. This service bridges the gap between e-commerce and personalized service, ensuring real-time product guidance that increases conversion rates and customer satisfaction for brands.
People
Andrew Potter
Group Managing Director
Leading CPM Australia's strategic direction, Andrew brings decades of sales and marketing leadership to drive organizational growth and client success across the Asia-Pacific region.
Paul Crummy
Direct Sales Managing Director
Paul oversees direct sales operations, leveraging extensive industry experience to expand client partnerships and deliver innovative field sales solutions nationwide.
Nabih Awad
Retail Safari Managing Director
Nabih leads Retail Safari's retail marketing initiatives, specializing in shopper experience strategies that enhance brand-consumer interactions in physical and digital environments.
Cath Upham
Chief Financial Officer
Cath manages financial operations, ensuring fiscal integrity and strategic resource allocation to support CPM Australia's growth and client service excellence.
Stephen Shipperlee
Group Account Director
Stephen oversees key client relationships, providing strategic guidance to align CPM's services with client objectives and deliver measurable business outcomes.
Questions
What industries do you work with?
We serve retail, technology, utilities, financial services, healthcare, and consumer electronics sectors with tailored sales and marketing solutions.
How do you ensure service quality?
Through rigorous compliance frameworks, staff training programs, and performance monitoring systems validated by industry awards and client testimonials.
Can you support nationwide campaigns?
Yes, with 7,500+ monthly retail interactions and field teams operating across Australia, we execute campaigns in urban and regional locations.
What sets you apart from competitors?
Our integrated approach combines field sales, contact centre, and retail marketing under one provider, ensuring cohesive brand experiences and measurable results.
Do you offer data-driven insights?
Yes, our Retail Track system and analytics tools provide real-time performance metrics to optimize campaigns and demonstrate ROI for clients.
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