Business Details
15 Years
experience
Digital Marketing Solutions for Business Growth
Founded in 2011, Bliss Search has established itself as a leader in digital marketing, driven by a commitment to data-driven strategies and measurable results. Our agency was born from the vision of Joel Thorsen, who recognized the need for reliable, professional digital marketing support during an era of rapid online growth. With over 20 years of combined experience, our team specialises in crafting integrated multi-channel campaigns that optimise return on investment for clients across diverse industries. We combine technical expertise with creative innovation to deliver performance-driven solutions, including search engine optimisation, paid media management, and technical performance optimisation. Our collaborative approach ensures clients receive direct access to campaign teams, fostering long-term partnerships built on transparency and shared objectives.As Google Premier Partners, we maintain rigorous technical standards while staying ahead of digital trends to give businesses a competitive edge. Our technical specialists ensure flawless implementation of tracking systems, data analysis tools, and web asset management solutions. We work with local and national brands to develop custom strategies that align with specific business goals, whether through audience segmentation, conversion rate optimisation, or customer lifetime value analysis. Our proven methodology combines hard data with industry insights to create actionable plans that drive sustainable growth. With offices in Melbourne and clients across Australia, we continue to raise standards in digital marketing professionalism and technical excellence.
Services
SEO
Paid Media
Technical Audits
Content Strategy
Data Analysis
Web Asset Management
Conversion Optimisation
Audience Targeting
Details
- Year established: 2011
Highlights and features
- We offer 12+ years of digital marketing expertise with proven ROI results
- Our data-driven approach combines technical precision with creative strategy
- We provide 24/7 campaign monitoring and real-time performance optimisation
- Our Google Premier Partner status ensures technical excellence and platform mastery
- We deliver custom strategies through direct client collaboration and transparent reporting
Associations and certifications
- Google Premier Partner
What people say
Data-driven approach
Measurable results
Expert team
Transparent reporting
Services
Search Engine Optimisation
Our SEO specialists enhance website visibility through technical audits, content optimisation, and strategic link-building. We focus on improving organic search rankings to increase qualified traffic and long-term brand authority. Our approach combines keyword research, on-page optimisation, and performance tracking to deliver sustainable growth.
Paid Media Management
We create and manage performance-driven pay-per-click campaigns across Google, Bing, and social platforms. Our strategies include audience targeting, bid optimisation, and conversion tracking to maximise ROI. Continuous A/B testing ensures ad creative effectiveness while budget allocation maintains cost efficiency.
Technical Performance Audits
Our technical experts conduct comprehensive audits of tracking implementations, data collection processes, and platform integrations. We identify setup errors affecting campaign performance and provide actionable recommendations for improving technical foundations across analytics and advertising platforms.
Data Visualisation
We transform complex data sets into actionable insights through custom dashboards and visual reports. Our analysis covers campaign performance metrics, audience behaviour patterns, and conversion pathways to inform strategic decisions and track business objectives.
Web Asset Management
Our ongoing maintenance service ensures websites remain optimised for SEO and user experience. We handle technical updates, content revisions, and performance enhancements while maintaining alignment with evolving digital marketing strategies and business requirements.
People
Joel Thorsen
Managing Director
With over 15 years in digital marketing, Joel provides strategic leadership and client relationship management. He specialises in developing high-level marketing strategies that align with business objectives.
Cory Thorsen
Digital Director
Cory leads technical operations and campaign performance management. His expertise spans 12+ years in digital strategy implementation and technical platform optimisation for enterprise clients.
James Hare
Owned Media Director
James specialises in search engine optimisation and content strategy development. He manages technical SEO implementations and ongoing client communication for owned media campaigns.
Ryan Wan
Technical Director
Ryan oversees technical performance, including tracking implementation and data analysis. He specialises in Google Analytics 4, BigQuery integration, and conversion optimisation solutions.
Karent Vargas
Digital Paid Media Strategist
Karent develops and executes paid media strategies across search and social platforms. She focuses on audience targeting, campaign optimisation, and performance analysis for client accounts.
Questions
What digital marketing services do you offer?
We provide SEO, paid media management, technical audits, data analysis, and web asset maintenance to improve online visibility and campaign performance.
How do you measure campaign success?
We track key metrics like conversion rates, ROI, customer lifetime value, and campaign efficiency using Google Analytics 4 and custom reporting dashboards.
Are you Google-certified specialists?
Yes, we are officially recognised as Google Premier Partners with proven expertise across all advertising platforms.
How do you develop marketing strategies?
We combine business objectives with data analysis and market research to create custom strategies focused on measurable business outcomes.
Can you work with national brands?
We have extensive experience managing campaigns for both local businesses and national brands across various industries.
What technical platforms do you use?
Our specialists work with Google Analytics 4, BigQuery, HubSpot, Zapier, and major advertising platforms for comprehensive digital solutions.
