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Your Trusted Business Building Partner in Perth
At Cherry Black, we redefine what it means to be accountants by placing people at the heart of everything we do. Our approach prioritizes understanding the unique aspirations and challenges of each client, ensuring our solutions align with their personal and business goals. With a focus on innovation, we reverse-engineer our processes to address market needs rather than offering generic products. Our team combines deep expertise in taxation, business structuring, and financial planning with a commitment to long-term partnerships. We specialize in empowering startups, growth-phase businesses, and those requiring strategic adjustments, offering holistic advice that considers both present operations and future ambitions.

By eliminating traditional barriers like rigid processes and jargon-heavy communication, we create a collaborative environment where clients feel supported. Our services extend beyond conventional accounting to include business valuations, succession planning, and self-managed super fund guidance, all tailored to the specific context of each client. We measure success not just by financial outcomes but by the strength of the relationships we build and the growth we enable. Our Perth-based team prides itself on being accessible, forward-thinking, and deeply invested in the communities we serve.
Services
Tax Planning Sessions Business Valuations Succession Planning Bookkeeping Services Structure Setup Advice Self-Managed Super Funds Due Diligence Support Board Meeting Assistance Accounting System Automation Business Planning Sessions
Highlights and features
  • We offer 16 years of specialized experience in SME accounting and business strategy.
  • Our personalized approach ensures solutions align with your unique business lifecycle stage.
  • We combine technical expertise with plain-English communication for better understanding.
  • Our holistic advice considers both financial metrics and qualitative business factors.
  • We maintain long-term partnerships through proactive, future-focused guidance.
Associations and certifications
  • Chartered Accountants Australia and New Zealand
Services
Business Valuations
Our business valuation service considers financial metrics alongside qualitative factors like market position and management systems. We analyze industry trends, competitive landscape, and operational risks to determine accurate valuations for mergers, acquisitions, or succession planning. Our approach ensures you understand both the numerical value and strategic worth of your business.
Succession Planning
We develop comprehensive succession plans that protect your assets and ensure smooth business transitions. Our service includes will structuring, tax-effective exit strategies, and continuity planning for leadership changes. We focus on preserving your business legacy while maintaining operational stability during ownership transfers.
Tax Planning Sessions
Our annual tax planning sessions optimize your financial position before June 30 deadlines. We analyze year-to-date results, develop tax minimization strategies, and ensure compliance with trust distribution requirements. The service includes implementation support for both immediate and long-term tax benefits.
Structure Setup Advice
We advise on optimal business structures considering current operations, future growth, and exit strategies. Services include company formations, trust structures, partnership arrangements, and registration of ABNs/GST/PAYG. We ensure structures provide asset protection while supporting business objectives.
Accounting System Automation
We implement and optimize accounting software solutions that streamline financial processes. Our automation services connect with CRM systems, payroll platforms, and inventory management tools to create integrated financial ecosystems that improve accuracy and save time.
People
Paul Jones
Chartered Accountant
Paul brings 16 years' experience working with SMEs across mining services, real estate, and retail sectors. He specializes in taxation, international business expansion, and self-managed super funds while maintaining a client-focused approach to business growth.
Questions
What makes Cherry Black different from traditional accounting firms?
We focus on understanding your business context and personal goals before offering solutions, using plain language and prioritizing long-term partnerships over transactional relationships.
Do you work with both startups and established businesses?
Yes, we specialize in supporting businesses at all stages including startups, growth phases, and those requiring strategic adjustments or succession planning.
What accounting software do you support?
We work with major platforms including Xero, MYOB, and QuickBooks, offering system automation and integration assistance tailored to your business needs.
How do you handle business valuations?
Our valuations consider both quantitative metrics and qualitative factors like market position, management systems, and growth potential to provide comprehensive assessments.
Can you assist with self-managed superannuation funds?
Yes, we provide both compliance and strategic planning services for SMSFs, with particular expertise in structuring and tax-effective management.
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