Discover the timeless beauty of the past, reimagined for the present
James Alfredson, a family-run jewellery boutique, is situated in the historic Howey Place in the heart of Melbourne's famed shopping precinct. Since its establishment in October 2008, the boutique has been specialising in authentic antique, vintage and estate jewellery, including engagement rings, from Georgian to Art Deco to the 1960s. The boutique is a testament to the passion and appreciation of period jewellery of its founder, James, who has a background in archaeology and history.
Before establishing his own boutique, James spent ten years involved in different aspects of the antique and fine jewellery trade while acquiring his gemmological, diamond grading, and valuer's qualifications. His ongoing objective is to collect a stock of exciting jewellery mainly from the Georgian period to the 1960s. A selection of his current collection is featured on this website.
At James Alfredson, we provide personalised service, offering the opportunity to acquire distinctive and desirable antique, vintage and estate jewellery to complement today's fashions and lifestyles. We specialise in authentic antique, vintage and estate jewellery that transcends time and becomes a treasured possession.
Our Services
At James Alfredson, we offer a wide range of services, including:
- Jewellery Sales: We offer a wide selection of authentic antique, vintage and estate jewellery for sale. Our collection includes engagement rings, bracelets, brooches, earrings, and necklaces from Georgian to Art Deco to the 1960s.
- Jewellery Valuation: We provide jewellery valuation services for insurance, probate, or sale purposes. Our valuations are carried out by qualified and experienced valuers who have a keen interest in the identification and authentication of jewellery from various periods.
- Jewellery Repair and Restoration: We offer jewellery repair and restoration services to restore your treasured possessions to their former glory. Our skilled craftsmen use traditional techniques and materials to ensure the best possible results.
- Jewellery Customisation: We offer jewellery customisation services to create unique and personalised pieces that reflect your style and personality. Our skilled craftsmen work with you to create a one-of-a-kind piece that you will cherish for years to come.
At James Alfredson, we are committed to providing the highest level of service and expertise. We invite you to visit our boutique and experience the beauty and elegance of authentic antique, vintage and estate jewellery.
Exceptional Service and Unique Antique Jewellery
The reviews for James and Mary's antique jewellers are overwhelmingly positive. Reviewers praise the couple's exceptional service, vast collection of unique and high-quality antique jewellery, and their ability to source rare and one-of-a-kind pieces.
Consistency Across Reviews
Many reviewers comment on the couple's friendly and accommodating nature, making customers feel welcome and valued. They also highlight the vast collection of antique jewellery, which is second to none. James and Mary's expertise in antique jewellery is also praised, with several reviewers mentioning their knowledge of old craftwork, rare pieces, and archaeology.
Replacement and Customisation Services
One reviewer, Mary Gibson, was impressed with the couple's ability to replace a missing stone in her art-deco engagement ring with a perfect old-cut diamond. Another reviewer, Karen MacDonald, notes that the couple is only too accommodating of any queries regarding their well-selected and high-quality antique jewellery.
Highly Recommended
All reviewers recommend James and Mary's antique jewellers without hesitation, with several stating that they are the best in the business. They encourage potential customers to visit the store and browse their website, highlighting the unique experience and exceptional service that awaits.

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