Business Details
22 Years
experience
Emergency
services
Strategic Financial Services PR & Marketing Solutions
At BlueChip Communication, we specialise in delivering strategic public relations and marketing solutions tailored exclusively to the financial services sector. With over two decades of experience, our team combines deep industry knowledge with evidence-based insights to help clients grow their influence, protect their reputations, and achieve measurable business outcomes. Our approach integrates rigorous research, stakeholder analysis, and targeted communication strategies to address complex challenges in a dynamic regulatory and media landscape.We prioritise long-term partnerships, working collaboratively with clients to develop customised blueprints that align with their commercial objectives and risk profiles. Our expertise spans crisis management, digital marketing, thought leadership cultivation, and media relations, supported by a proven track record of securing high-impact coverage and driving client growth. As an Australian-owned firm based in Sydney, we maintain strict adherence to ethical standards while delivering innovative solutions that adapt to evolving market demands.
Services
Public Relations
Digital Marketing
Crisis Management
Media Training
Thought Leadership
Stakeholder Engagement
Content Strategy
Reputation Management
Investor Communication
Brand Positioning
Details
- Year established: 2004
Highlights and features
- We offer 20+ years of financial services communication expertise
- Our evidence-based strategies deliver measurable business outcomes
- We maintain deep relationships with financial media and stakeholders
- Our crisis management team operates 24/7 for urgent situations
- We combine PR, digital marketing, and thought leadership in one team
What people say
Exceptional crisis support
Proactive media relations
Deep industry knowledge
Measurable business impact
Strategic thinking
Services
Public Relations
Our PR services combine deep financial industry knowledge with media expertise to secure strategic coverage. We develop targeted communication campaigns that enhance brand visibility and credibility through earned media opportunities. Our team maintains strong relationships with key financial journalists and industry influencers to ensure effective message delivery.
Crisis Management
We provide 24/7 crisis support with rapid response protocols for financial institutions. Our approach includes situation analysis, stakeholder communication strategies, and media management to protect reputations during critical incidents. We also develop preparedness plans to mitigate future risks.
Digital Marketing
Our digital marketing services focus on financial services lead generation through SEO-optimised content, targeted social media campaigns, and data-driven analytics. We create educational content that positions clients as industry thought leaders while driving measurable business development outcomes.
Thought Leadership
We help financial professionals establish authority through strategic content creation and media placements. Our programs include white papers, opinion pieces, and speaking opportunities that build credibility with target audiences like institutional investors and financial advisers.
Media Training
Our media training prepares executives for interviews and public appearances through realistic simulations. We focus on message development, delivery techniques, and handling difficult questions to ensure consistent brand representation across all media platforms.
People
Carden Calder
Founder & Managing Director
With over 25 years in financial services PR, Carden established BlueChip Communication in 2004 after senior roles at major agencies. He specialises in strategic communication for complex financial institutions.
Katy Lithgow
Head of Consulting
Katy leads client strategy with 18 years' experience in financial communications. She focuses on reputation management and integrated marketing campaigns for asset managers and insurance firms.
Sara Rich
Senior Counsel
Sara specialises in crisis communication and regulatory issues with 15 years' experience advising financial institutions on risk mitigation and stakeholder engagement strategies.
Holly Clark
Head of Strategy
Holly develops data-driven communication strategies, combining market research with digital analytics to create targeted campaigns for financial services clients.
Sophie Fitzgerald
Associate Director
Sophie manages media relations and thought leadership programs, leveraging her network of financial journalists to secure strategic coverage for clients.
Questions
What financial services PR expertise does BlueChip offer?
We specialise in PR for financial institutions including fund managers, super funds, insurers, banks, and financial advisers with 20+ years' experience.
How does BlueChip approach crisis communication?
Our 24/7 crisis team provides rapid response, stakeholder management, and media strategy development to protect reputations during critical situations.
Can BlueChip help with digital marketing for financial brands?
Yes, we offer integrated digital strategies including SEO, content marketing, and social media management tailored to financial services audiences.
Do you work with international financial firms entering Australia?
Yes, we help global firms with market entry strategies, local media relations, and culturally adapted communication plans.
How do you measure PR campaign effectiveness?
We use proprietary dashboards tracking media coverage, stakeholder sentiment, lead generation, and business KPIs aligned with client objectives.
What crisis preparedness services do you offer?
We provide scenario planning, crisis simulations, playbook development, and media training to prepare leadership teams for potential issues.
