Business Details
16 Years
experience
Your Trusted Partner for Marketing and Video Solutions
Founded in 2010, Blue Clay is a strategic content and digital marketing agency dedicated to empowering regional businesses across Australia. With a focus on ROI-driven solutions, we specialize in video production, web design, social media management, and public relations. Our 5-step process ensures tailored strategies that align with clients' core values and business goals. Backed by over a decade of experience, our team of creatives delivers authentic storytelling and measurable results. We prioritize partnerships over transactions, working closely with clients in Canberra, the Riverina, and the Sunshine Coast.Our commitment to regional growth is reflected in collaborations with government departments, NGOs, and local councils. Recognized for our expertise in strategic content, we combine creativity with business acumen to elevate brands. Our services extend nationwide, supporting clients in health, sustainability, and community development. Through continuous innovation and client-centric approaches, we help businesses connect with audiences and achieve long-term success.
Services
Digital Marketing
Video Production
Web Design
Social Media Management
Public Relations
Brand Strategy
Graphic Design
SEO Services
Media Training
Campaign Development
Details
- Year established: 2010
Highlights and features
- We have over 10 years of experience in strategic content creation for regional businesses.
- Our 5-step process ensures tailored, partnership-driven marketing strategies.
- We deliver ROI-focused campaigns with measurable business outcomes.
- Our team includes award-winning creatives with expertise in video and digital media.
- We specialize in authentic storytelling that connects with regional Australian audiences.
What people say
Creative ideas
Understand client needs
Deliver on time
Professional team
Measurable results
Services
Digital Marketing
Our digital marketing services combine strategic planning with creative execution to boost online visibility. We develop data-driven campaigns that enhance brand awareness and drive customer engagement. Specializing in regional business needs, we deliver measurable ROI through targeted digital strategies.
Video Production
From concept to delivery, our video production team creates compelling visual content that tells your brand's story. We specialize in corporate videos, TV commercials, and social media content that resonates with Australian audiences. Our end-to-end service ensures professional results that align with business objectives.
Web Design
We design functional, SEO-optimized websites that convert visitors into customers. Our web development combines aesthetic appeal with technical performance, ensuring fast loading times and mobile responsiveness. Built on platforms like WordPress and Webflow, our sites deliver both user-friendly experiences and strong search engine rankings.
Social Media Management
Our full-service social media management builds authentic connections with your audience. We create strategic content calendars, manage daily posts, and analyze performance metrics across platforms. Focused on regional Australian businesses, we help maintain consistent brand presence while driving engagement and growth.
Public Relations
We craft compelling narratives that secure media coverage and enhance brand reputation. Our PR services include media releases, press kit development, and journalist outreach. With deep understanding of regional media landscapes, we help businesses communicate effectively with their target audiences through strategic public relations campaigns.
People
Laticia Gibson
Founder & Director
With over 20 years in communications, Laticia specializes in strategic content and regional business development. She combines journalism expertise with marketing innovation to help clients achieve their goals.
Yenny Stromgren
Social Media & Training
Digital marketing strategist specializing in podcasts and audio platforms. Yenny develops training programs and manages CRM systems while supporting social media and PR initiatives.
Harvey Monro
Web & Graphic Design
Creative web designer with expertise in UX/UI and videography. Harvey combines print and architectural influences to create distinctive digital experiences that align with brand identities.
Amanda Opanubi
Senior Graphic Designer
25-year design veteran specializing in environmental and innovation-focused branding. Amanda brings strategic creativity to visual identity projects with a passion for sustainable design solutions.
Alastair Duffield
Cinematographer
Experienced filmmaker with background in finance turned cinematographer. Alastair specializes in commercial projects, short films, and sketch comedy, focusing on light, shadow, and composition techniques.
Questions
Do I need a marketing strategy?
Yes, a marketing strategy ensures consistent brand messaging and maximizes ROI by aligning tactics with business goals.
Why do I need a website when I have social media?
A website serves as your digital headquarters, providing full control over brand presentation and customer conversions.
Can you help with social media management?
Yes, we offer full-service social media management including content creation, account management, and strategy development.
What is SEO and why is it important?
SEO improves search engine visibility, driving organic traffic to your website through optimized content and technical improvements.
Why do I need a brand and logo?
A strong brand identity builds recognition and trust, while a professional logo creates lasting first impressions.
Do you work with regional businesses?
Yes, we specialize in supporting regional Australian businesses with tailored marketing solutions and local market understanding.
