Designing Jewellery that speaks to the soul, one piece at a time.
Surreal Jewellery is a renowned Australian brand that has been a benchmark of excellence in the jewellery industry for over two decades. Established in 2006, the company has been a leader in creating exquisite, high-quality, and timeless pieces of jewellery that are sought after by discerning individuals and collectors.
Our Story
Surreal Jewellery was founded by Mr. Isa Atakliyan, a master goldsmith with over 35 years of experience, and Ms. Annet Atakliyan, a business development expert with a strong background in marketing and branding. Together, they combined their expertise to create a brand that would showcase their unique craftsmanship and passion for jewellery-making. In 2006, Surreal Jewellery became the official brand of Isaac Jewellery, a Sydney-based business, and has since become a global phenomenon, with a presence in stores and online platforms worldwide.
Our Journey
Since its inception, Surreal Jewellery has been driven by a passion for excellence and a commitment to creating pieces that are not only beautiful but also durable and timeless. The company has collaborated with some of the most talented designers and craftsmen in the industry to produce unique and innovative designs that have been featured in prominent fashion magazines such as Harpers Bazaar, Marie Claire, and American Express Platinum Magazines. Surreal Jewellery is available in various metals, including 9ct and 18ct yellow, white, rose gold, and platinum, and is sourced from local Australian suppliers to ensure the highest quality of materials.
Our Design Philosophy
At Surreal Jewellery, we believe that jewellery should be more than just a piece of adornment; it should be a reflection of one's personality, a symbol of love and commitment, and a testament to one's personal style. Our design philosophy is centered around creating pieces that are elegant, sophisticated, and timeless, with a focus on quality, craftsmanship, and attention to detail. We draw inspiration from the beauty of nature, the art world, and the cultural heritage of different societies to create unique and inspiring designs that resonate with individuals from all walks of life.
Our People
Behind every stunning piece of Surreal Jewellery is a team of talented designers, craftsmen, and expert goldsmiths who share a passion for innovation, creativity, and precision. Our team members are dedicated to their craft, continuallypushing boundaries and challenging themselves to create the most exquisite and sought-after jewellery pieces. We take pride in our ability to blend traditional techniques with modern designs to create truly unique pieces that stand out for their exceptional quality and craftsmanship.
Our Future
As Surreal Jewellery continues to grow and evolve, we remain committed to our core values of excellence, innovation, and passion. We continue to innovate, experiment, and push the boundaries of what is possible in jewellery-making. Our vision is to create a legacy of timeless and enduring jewellery pieces that will be cherished by future generations.
Exceptional Customer Service
Surreal Jewellery has set a new standard with their top-class service. Reviewers Anthony Ippolito and Rachel Lobsey have nothing but praise for Annet Atakliyan and her team. They describe her as accommodating, efficient, and having a fantastic eye for designing jewellery.
Quality Jewellery
The quality of Surreal Jewellery's products is also top-notch. Anthony's fiancee absolutely loves the custom-made ring, and Rachel highly recommends the jewellery for its excellent quality. It's clear that the team at Surreal Jewellery is dedicated to creating beautiful and long-lasting pieces.
Professionalism
Professionalism is another area where Surreal Jewellery excels. Both reviewers mention how impressed they were with the service they received, from the initial consultation to the final product. It's clear that the team at Surreal Jewellery prioritizes customer satisfaction and strives to exceed expectations.
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