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Trusted Accounting & Business Advisory Services in Melbourne
Pace Advisory Group has established itself as a trusted partner for businesses across Australia, delivering expert accounting, tax, and business advisory services. With over two decades of experience, our team of certified professionals combines advanced cloud accounting technology with personalized, strategic advice to help clients navigate financial challenges and achieve long-term growth. Our approach prioritizes proactive support, cost-effective solutions, and tailored guidance that aligns with each client's unique needs. We serve a diverse range of industries, including e-commerce, construction, healthcare, and high-net-worth individuals, ensuring compliance while unlocking opportunities for operational efficiency.

Our commitment to transparency, technical expertise, and client-centric service has solidified our reputation as a leader in Melbourne's accounting sector. By fostering lasting partnerships and staying ahead of regulatory changes, we empower businesses to focus on their core operations while we manage the complexities of financial compliance and strategic planning.
Services
Tax Advisory Business Advisory Cloud Accounting SMSF Compliance Mergers & Acquisitions Support
Highlights and features
  • We offer over 20 years of experience in accounting and tax advisory.
  • We provide personalized, cost-effective solutions tailored to your business needs.
  • Our team combines cloud accounting expertise with proactive, strategic advice.
  • We specialize in industry-specific compliance for e-commerce, healthcare, and construction.
  • We prioritize transparency and fair pricing with no hidden fees.
Services
Tax Advisory
Our tax advisory services help businesses and individuals navigate complex compliance requirements while optimizing financial strategies. With expertise in Australian tax law, we provide year-round guidance to minimize liabilities and ensure accurate reporting. Our team specializes in business tax returns, payroll management, and strategic planning for individuals, companies, and trusts.
Business Advisory
We offer tailored business advisory solutions to support growth, succession planning, and operational efficiency. Our services include mergers and acquisitions support, employee strategy development, and performance improvement planning. By combining financial expertise with industry-specific insights, we help businesses across Melbourne and Australia achieve sustainable success.
Cloud Accounting
Our cloud accounting services streamline financial management through real-time data access and automated processes. We assist with system migration, integrations, and ongoing support to reduce administrative burdens. Clients benefit from secure, scalable solutions that enhance decision-making and operational efficiency for businesses of all sizes.
SMSF Compliance
We specialize in SMSF compliance, including audit preparation, tax returns, and regulatory documentation. Our team ensures funds meet ATO requirements while providing strategic advice for retirement planning. Services cover asset purchases, actuarial certificates, and annual reporting for self-managed superannuation funds.
Mergers & Acquisitions Support
Our M&A support services guide professional firms through valuation, due diligence, and transaction processes. We focus on maximizing business value and ensuring seamless transitions through cloud migration and operational integration. Clients receive strategic advice tailored to accounting and advisory practices across Australia.
People
Sohaib Ashraf
Partner
Sohaib Ashraf brings over 20 years of experience in accounting and business advisory, specializing in e-commerce and high-net-worth client services. He focuses on strategic tax planning and compliance solutions.
Pasha Memon
Partner
Pasha Memon specializes in business growth strategies and cloud accounting implementation. With expertise in construction and healthcare sectors, he helps clients modernize operations and improve financial efficiency.
Joy Huynh
Senior Accountant
Joy Huynh provides expert tax compliance and reporting services, supporting businesses with ATO liaisons and year-end planning. She has extensive experience in franchise and property investment accounting.
Jenny Nguyen
Senior Accountant
Jenny Nguyen specializes in SMSF compliance and audit services, ensuring clients meet regulatory requirements while optimizing retirement strategies. She works closely with self-managed superannuation funds.
Celine Phan
Accountant
Celine Phan offers bookkeeping and cloud accounting support, helping businesses streamline financial processes. She focuses on real-time data management and system integrations for operational efficiency.
Questions
What accounting services do you offer?
We provide tax advisory, cloud accounting, SMSF compliance, business strategy, and M&A support services tailored to businesses across Australia.
Do you specialize in specific industries?
Yes, we specialize in e-commerce, construction, healthcare, property investment, and high-net-worth individual accounting needs.
Are your services available outside Melbourne?
We serve clients nationwide, with offices in Ascot Vale, Mount Waverley, and Moonee Ponds, supporting businesses across Australia.
How much do your services cost?
We charge fair, competitive rates tailored to each client's needs with no hidden fees or exorbitant charges.
Do you offer free consultations?
Yes, we provide a free 30-minute consultation to discuss your specific accounting and business advisory requirements.
How do you ensure compliance with tax laws?
Our team stays updated on regulatory changes and provides proactive advice to ensure all tax and superannuation obligations are met accurately.