Business Details
Your Trusted Optometrist & Eyewear Specialist in Fitzroy
Che Eyewear is a boutique optical provider in Fitzroy, offering a unique blend of vintage and contemporary eyewear alongside comprehensive optometry services. With over 30 years of dispensing experience, we specialize in curating one-of-a-kind vintage frames from the 1940s to 1990s and modern designs from renowned brands like Jono Hennessy, Karen Walker, and AM Eyewear. Our in-house optometrist provides Medicare-bulk-billed eye tests, digital retinal photography, and personalized eyewear solutions tailored to individual needs. The business was inspired by owner Rose Crulli's Calabrian heritage, blending timeless style with modern functionality.We offer frame repairs, contact lens fittings, and direct private health fund claims, combining the convenience of a large optical chain with the personalized touch of an independent boutique. Our expertise extends to rare vintage collections, making us a destination for discerning customers seeking exclusive pieces. Sustainability is prioritized through eco-friendly product lines and a commitment to preserving eyewear history. Customer satisfaction is central to our philosophy, ensuring every client receives attentive service and expert guidance in selecting eyewear that complements their lifestyle and facial structure.
Services
Optometry Services
Vintage Eyewear
Contemporary Frames
Frame Repairs
Contact Lenses
Eye Testing
Private Health Claims
Lens Replacement
Styling Consultation
Vintage Restoration
Highlights and features
- We offer over 30 years of specialized eyewear dispensing experience.
- Our store houses Melbourne's largest collection of authentic vintage eyewear.
- In-house optometrist provides comprehensive Medicare-bulk-billed eye examinations.
- Personalized styling advice tailored to facial structure and lifestyle needs.
- Exclusive access to rare vintage frames and limited-edition contemporary designs.
Associations and certifications
- Medicare
What people say
Unbelievable customer service
Stunning vintage frames available
Patient and caring staff
Personalized styling advice
Medicare bulk-billed tests
Services
Optometry Services
Our qualified optometrist provides comprehensive eye examinations, including digital retinal photography and glaucoma screening. We offer Medicare-bulk-billed consultations for vision assessments and prescription updates. The service includes personalized eyewear recommendations based on individual lifestyle requirements and facial features.
Vintage Eyewear
We curate an extensive collection of authentic vintage eyewear dating from the 1940s to 1990s. Our rare pieces include limited-run designs and discontinued models from iconic eras. Each frame undergoes careful restoration while maintaining original integrity, appealing to collectors and fashion-conscious customers seeking unique styles.
Contemporary Frames
Our modern collection features designer frames from internationally recognized brands like Karen Walker and Jono Hennessy. We offer eco-friendly options and exclusive Fitzroy-boutique-only collections. Each frame selection considers current fashion trends while ensuring timeless wearability and superior craftsmanship for everyday use.
Frame Repairs
We provide professional frame maintenance including adjustments, welding, and part replacements. Our technicians use specialized tools to restore structural integrity without damaging original materials. The service extends eyewear lifespan while maintaining aesthetic quality, suitable for both vintage and modern frames.
Contact Lens Fittings
Our optometrist conducts comprehensive contact lens consultations and fittings. We offer trial lenses and aftercare follow-ups for various prescriptions. The service includes education on proper lens handling and hygiene, with access to premium brands and specialty lenses for complex vision requirements.
People
Rose Crulli
Owner
Rose Crulli draws inspiration from her Calabrian heritage to curate Che Eyewear's distinctive collection. With over 30 years in the optical industry, she combines vintage expertise with modern styling, ensuring each customer receives personalized service that prioritizes both aesthetics and visual needs.
Questions
Do you offer Medicare-bulk-billed eye tests?
Yes, our qualified optometrist provides comprehensive Medicare-bulk-billed eye examinations including retinal photography and prescription updates.
What makes your vintage eyewear collection unique?
We house Melbourne's largest selection of authentic vintage frames dating from the 1940s-1990s, including rare one-of-a-kind pieces from discontinued collections.
Can you repair vintage eyewear frames?
Yes, our technicians specialize in vintage frame restoration using non-invasive techniques that preserve original materials and structural integrity.
Do you stock modern designer eyewear?
We feature contemporary collections from Karen Walker, Jono Hennessy, and AM Eyewear, including exclusive Fitzroy-boutique-only eco-friendly designs.
What are your eye test appointment times?
Eye tests are available Wednesdays 12-4pm, Fridays 10-5pm, and Saturdays 10-4pm with alternating weekly schedules.
