Your diamonds, perfectly crafted
At Brilliant Diamond, we pride ourselves on being a family-owned business with a long history of providing exceptional quality at reasonable prices. Our journey began in 1968 in Gothenburg, Sweden, and we have since expanded to Perth and Sydney, Australia. Our commitment to quality and customer satisfaction has remained unwavering throughout the years.
Our Story
Our founder, Arto Agopyan, learned the art of jewellery-making from traditional Armenian goldsmiths in Istanbul, Turkey, at a young age. He emigrated to Sweden and started his own business, "Arto's Jewellery, " where he honed his skills and created pieces that are still sought after today. We have renamed our business, but our lineage remains the same. We are proud of our heritage and our commitment to excellence.
About Our Jewellery
At Brilliant Diamond, we offer a wide range of services, including jewellery remodelling and remaking, ring and jewellery design, and jewellery valuation. We use only the finest quality materials and exclusively hand-craft our pieces. Our motto is to provide the best possible experience for our customers, and we strive to achieve this by offering exceptional quality, personal service, and competitive prices.
How to Buy a Diamond
We understand that buying a diamond can be a daunting task, which is why we have created a simple and hassle-free process. Browse our selection of exceptional diamonds, and choose the three that you like best. Email us with your selection, providing the lot number, laboratory and certificate number, and price. We will respond within a day to let you know if your first, second, or third choice is available. Once confirmed, you have one day to organize payment and have your chosen diamond guaranteed. We will either send the diamond to you directly or craft a piece of jewellery featuring your selected diamond.
Technical Information
When buying a diamond, it is essential to consider the following characteristics: colour, clarity, cut, carat weight, certification, and shape. Colour refers to the diamond's lack of colour, with colourless diamonds being the most valuable. Clarity refers to the presence or absence of inclusions and blemishes. Cut refers to the angle and proportions of the diamond, which can affect its brilliance. Carat weight refers to the diamond's weight, while certification refers to the document issued by a recognized laboratory, such as the Gemological Institute of America (GIA). Shape refers to the diamond's shape, which can be round, princess, cushion, or pear.
At Brilliant Diamond, we are committed to providing exceptional quality diamonds and unparalleled customer service. We invite you to explore our website, browse our selection, and experience the Brilliant Diamond difference.
Quality and Expertise
The reviewers rave about the exceptional quality of the jewelry and expertise of the staff at Daniela Diamonds. They praise the stunning collection, top-notch quality, and elegance of the pieces. The customer service is described as exceptional, warm, and helpful.
Personalized Experience
Many reviewers mention the personalized experience they had at Daniela Diamonds. The staff, including Gaby, Kathy, and Gabriel, are praised for their patience, knowledge, and ability to find the perfect piece for the customer.
Competitive Pricing
The reviewers are impressed with the competitive pricing of Daniela Diamonds. They mention getting great prices for their purchases, and one reviewer even mentions that they were able to sell their scrap gold and broken pieces at a fair price.
Trust and Transparency
Trust and transparency are common themes in the reviews. Reviewers mention feeling comfortable and confident in their purchases, and appreciate the transparent process of buying and selling jewelry at Daniela Diamonds.

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