Business Details
13 Years
experience
Trusted Accounting & Business Advisory Services in Adelaide
HU Partners was established in 2013 by Brendan Hookway and Nontharie Uy, driven by a vision to redefine accounting through innovation and client-centric service. Over the past decade, we have grown to serve over 3,000 clients across Australia, consistently challenging traditional practices to deliver smarter, more efficient solutions. Our team of qualified professionals prioritizes building trust-based relationships, ensuring tailored guidance that aligns with each client's unique goals. With expertise spanning tax compliance, business advisory, and self-managed superannuation funds, we combine technical excellence with a proactive approach to address evolving financial challenges. Our commitment to continuous improvement and industry leadership is reflected in our partnerships with leading professional bodies and our focus on empowering clients through clarity and strategic insight.By integrating cutting-edge technology like Xero into our services, we streamline processes to maximize value for businesses of all sizes. Our directors and senior consultants bring decades of combined experience in accounting, taxation, and business strategy, positioning us as a trusted partner for sustainable growth. We specialize in navigating complex regulatory landscapes, including the NDIS sector, while maintaining a strong emphasis on personalized service and operational efficiency. Our track record of client satisfaction is built on transparency, ethical standards, and a relentless focus on delivering measurable outcomes. As we continue to expand, our mission remains unchanged: to provide forward-thinking accounting solutions that empower businesses to thrive in a dynamic economic environment.
Services
Tax & Compliance
Accounting & Business Advisory
Self-Managed Superannuation Funds
Xero Solutions
Details
- Year established: 2013
Highlights and features
- We have over a decade of experience providing tailored accounting solutions to 3,000+ Australian clients.
- Our team includes SMSF specialists and members of leading professional bodies like Chartered Accountants Australia & New Zealand.
- We combine technical expertise with personalized strategies to address unique business challenges.
- Our proactive approach ensures compliance with evolving tax regulations and financial standards.
- We leverage cloud accounting technology like Xero to deliver efficient, future-focused solutions.
Services
Tax & Compliance
Our Tax & Compliance service ensures businesses navigate complex regulatory requirements with confidence. We specialize in maximizing tax entitlements, managing capital gains and stamp duties, and structuring finances efficiently. With expertise across industries, we provide timely advice on federal and state tax obligations while maintaining compliance with ATO standards. Our approach combines technical precision with strategic planning to minimize liabilities and support long-term financial health.
Accounting & Business Advisory
We offer comprehensive Accounting & Business Advisory services focused on driving sustainable growth. Our team translates business goals into actionable strategies, emphasizing cashflow analysis, profitability optimization, and operational efficiency. By leveraging cloud accounting tools like Xero, we streamline financial processes to free up time for core business activities. Our advisory approach integrates market insights and risk management to support informed decision-making for businesses at all stages.
Self-Managed Superannuation Funds
Our dedicated SMSF service supports clients in managing their self-managed superannuation funds effectively. We provide end-to-end compliance solutions, including tax return preparation, financial reporting, and regulatory adherence. Our specialists ensure SMSFs remain compliant with evolving legislation while aligning with broader wealth management strategies. We deliver tailored advice on investment structuring, succession planning, and retirement goals to maximize retirement outcomes for fund members.
Xero Solutions
Xero Solutions enable businesses to modernize financial management through cloud-based technology. We assist clients in implementing Xero to automate bookkeeping, improve cashflow visibility, and enhance financial reporting accuracy. Our team provides training and ongoing support to ensure seamless integration with existing workflows. By digitizing accounting processes, we help businesses reduce administrative burdens and focus on strategic growth initiatives while maintaining real-time financial oversight.
People
Brendan Hookway
Director
Brendan Hookway, co-founder and director, brings extensive accounting expertise and a personalized approach to client relationships. With qualifications from Adelaide University and memberships in leading professional institutes, he focuses on delivering tailored financial strategies that align with client aspirations while maintaining compliance with regulatory standards.
Nontharie Uy
Director
Nontharie Uy, co-founder and director, specializes in business growth strategies and operational efficiency. With a Graduate Diploma in Chartered Accounting and affiliations with the Tax Institute of Australia, she provides strategic guidance to help businesses achieve sustainable growth through improved financial practices and compliance frameworks.
Sam Duluk
Senior Consultant
Sam Duluk, a CPA-accredited Senior Consultant, offers 20+ years of experience in business valuations and advisory services. His expertise spans accounting, banking, and public policy, enabling him to deliver strategic solutions for small businesses and government relations while maintaining membership with CPA Australia.
Chris Gill
Senior Associate & SMSF Specialist
Chris Gill combines accounting and IT expertise with SMSF specialization. As a qualified SMSF Specialist Adviser, he provides comprehensive guidance on retirement planning and intergenerational business succession, leveraging 15+ years of experience in business advisory and risk management.
Vira Uy
Senior Associate
Vira Uy specializes in NDIS industry accounting, bringing technical proficiency in complex regulatory environments. With a Graduate Diploma in Chartered Accounting and membership in professional institutes, he delivers tailored financial solutions to clients operating in the disability services sector since joining the firm in 2016.
Questions
What accounting services does H.U. Partners offer?
We provide tax compliance, business advisory, self-managed superannuation fund services, and cloud accounting solutions using Xero to meet diverse financial needs.
How does H.U. Partners differentiate itself from other accounting firms?
We combine technical expertise with personalized strategies, leveraging technology and industry-specific knowledge to deliver proactive solutions tailored to each client's unique requirements.
Which industries does H.U. Partners specialize in?
While serving businesses across Australia, we have particular expertise in the NDIS sector, SMSF management, and supporting private companies, family trusts, and foreign-owned entities.
What qualifications do H.U. Partners' team members hold?
Our team includes Chartered Accountants, Certified Practising Accountants, SMSF Specialists, and registered tax agents with memberships in leading professional institutes like the Tax Institute of Australia.
How does H.U. Partners use technology in their services?
We integrate cloud accounting platforms like Xero to streamline financial processes, improve reporting accuracy, and provide real-time financial insights to support business decision-making.
