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Dreams are the seedlings of reality

Welcome to Alaula, an Australian fashion studio that has been creating beautiful garments for over two decades. Our brand is entirely designed and manufactured in Australia, using locally-sourced fabrics and materials wherever possible. At Alaula, we believe in the art of handmaking, taking great care and attention to detail, fit, and customer satisfaction. Our garments are our canvas, and we strive to create unique and individual pieces that can be worn from dusk till dawn and dawn till dusk.

Our Story

Alaula, which means "Light of Dawn, " is a fitting name for our brand, as we aim to create fashions that are timeless and versatile, suitable for any time of the day or night. We understand that every woman's body is unique, and we have created three distinct sizing ranges to cater to women of all shapes and sizes. Our formal range is particularly unique, with each design available in only one size, ensuring that every woman can feel confident and special in her Alaula garment.

Our brand has been operating since the year 2000, and our owner has been designing and creating fashions for over 39 years. With many years of experience in the fashion industry, we have learned that finding the perfect fit can be a challenge, but we are continually working towards achieving the best possible fit for all our customers.

Our Services

At Alaula, we offer a range of services to cater to our customers' needs. We provide Dressmaking and Alteration services, where we can make your clothing piece from a photo, your own design, or help you create your own unique style. We pride ourselves on our attention to detail, ensuring that every garment fits perfectly and looks great on every woman.

Our Sizing

At Alaula, we understand that not all women are the same size and shape, and we have created three distinct sizing ranges to cater to this. Our sizing is different from standard sizes, so we encourage our customers to check their measurements against our size chart before purchasing. We work constantly towards our designs looking great on everyone, and we believe that every woman deserves to feel confident and beautiful in her clothing.

At Alaula, we strive to create fashions that are timeless and versatile, suitable for any time of the day or night. We take great pride in our handmade garments, using only the finest fabrics and materials to create our unique and individual pieces. Whether you are looking for a special occasion dress, a stylish daytime outfit, or something comfortable and casual for lounging around the house, Alaula has something for everyone.

We hope you enjoy browsing our collection of beautiful garments, and we look forward to helping you find the perfect piece for any occasion. Thank you for choosing Alaula.

Reviews
Positive: The reviewer thoroughly enjoyed their experience with Michelle, praising her speed, affordability, and helpfulness.

Overall Experience

The reviewer, Ale Segon, had an outstanding experience with Michelle. They rate her 5 stars and highlight her exceptional service, emphasizing that Michelle is fast, offers reasonable prices, and is exceptionally helpful.

Quality of Service

Michelle did an excellent job in repairing a guest dress that was crucial for a wedding, leaving the reviewer utterly satisfied and impressed.

Likelihood of Return

The reviewer explicitly states that they will return to Michelle in the future, indicating a high level of trust and satisfaction.

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