Business Details
31 Years
experience
Your Trusted Florist in Hawthorn for Bespoke Floral Designs
Established in 1995, Lucy Loves Charlie has become an iconic florist in Hawthorn's Auburn Village. Our team of experienced florists creates bespoke floral designs inspired by nature, catering to all occasions from daily blooms to elaborate wedding installations. We prioritize sourcing flowers from local Victorian growers, ensuring top quality while supporting small businesses and reducing our environmental impact. Our commitment to sustainability extends to eco-friendly practices, including biodegradable packaging and seasonal flower selection.As a family-run business, we foster a welcoming space for the community through workshops and local art collaborations. Our heritage building at 142 Auburn Road serves as both a retail space and creative hub, offering same-day delivery across Melbourne for orders placed before 2PM AEST. With over 25 years of expertise, we combine artistic vision with practical knowledge to deliver floral arrangements that evoke emotion and celebrate life's moments.
Services
Floral Arrangements
Wedding Flowers
Vase Sales
Same-Day Delivery
Floral Workshops
Details
- Year established: 1995
Highlights and features
- 25+ years of floristry expertise in Melbourne's inner suburbs
- Prioritize locally grown, seasonal flowers from Victorian growers
- Offer same-day delivery across Melbourne for orders before 2PM
- Create custom wedding and event floral installations
- Host community workshops in our heritage Auburn Village space
Services
Floral Arrangements
We create custom floral arrangements for every occasion using seasonally available blooms. Our florists combine artistic vision with technical expertise to craft bouquets that capture emotions and celebrate special moments. Each arrangement uses locally sourced flowers to ensure freshness while supporting Victorian growers and reducing environmental impact.
Wedding Flowers
Our wedding floral service includes bouquets, boutonnieres, and venue installations tailored to your theme. With 25+ years of experience, we design ceremony and reception flowers that transform spaces while complementing your vision. We offer consultations to create cohesive floral plans that work within your budget and venue requirements.
Same-Day Delivery
We provide same-day flower delivery across Melbourne for orders placed before 2PM AEST. Our delivery team ensures timely arrival of arrangements while maintaining flower quality. This service allows last-minute gifts to be delivered fresh, with options to schedule deliveries for specific time windows when possible.
Floral Workshops
Our workshops teach floral design techniques in a creative community setting. Participants learn to create arrangements using seasonal blooms while discovering sustainable floristry practices. These sessions provide hands-on experience with expert guidance from our experienced florists in Hawthorn's Auburn Village.
Vase Sales
We offer a curated selection of vases ranging from ceramic to glass designs in various price points. Our collection includes both functional and decorative pieces that complement different floral styles. Vases are available in multiple price ranges from $20 to $60, with options suitable for both everyday use and special arrangements.
People
Juliette
Shop Owner & Manager
Juliette founded Lucy Loves Charlie in 1995, driven by her belief in flowers' emotional power. She creates nostalgic garden-inspired arrangements that connect people to nature. Her leadership focuses on community building through local collaborations and sustainable practices.
Questions
What areas do you deliver flowers to?
We provide same-day flower delivery across Melbourne and surrounding suburbs. Our delivery team can accommodate special requests with 24 hours notice for locations beyond our standard service area.
Can I order custom floral arrangements?
Yes, we create custom bouquets and arrangements. Please contact us at least 24 hours in advance to discuss your specific requirements and ensure we can craft your perfect floral design.
Do you use locally sourced flowers?
We prioritize Victorian-grown flowers whenever possible. This supports local growers and ensures fresher blooms while reducing our environmental footprint through shorter transportation distances.
What wedding flower services do you offer?
We provide complete wedding floral solutions including bridal bouquets, ceremony decorations, reception centerpieces, and ceiling installations. Our team works with couples to create cohesive designs that match their wedding theme and venue.
Are your floral workshops suitable for beginners?
Yes, our workshops cater to all skill levels. Our experienced florists guide participants through basic techniques while sharing professional tips for creating beautiful arrangements using seasonal blooms.
