Come and experience the best ride of your life!
At Chain Reaction Bicycle Company, we have been a trusted name in the Australian cycling industry for over 25 years. Established in 1992, we have a long history of providing exceptional service, quality products, and expert knowledge to our customers.
Our Story
Our journey began with a small store in Cronulla, where we quickly outgrew our first location and moved to our current spot in 1994. Over the years, we have become leaders in the cycling industry, earning a reputation for our comprehensive range of products, expert advice, and unparalleled customer service.
Our Expertise
Our staff boast a combined experience of over 200 years in the bicycle industry, with expertise ranging from recreational riders to international and Olympic-level competitors. This wealth of knowledge enables us to provide tailored guidance, helping our customers find the perfect bike or equipment for their riding style.
Our Product Range
We stock a vast selection of products from leading brands, including Giant, Liv, Norco, Merida, BMC, Kona, Rocky Mountain, Orbea, Mondraker, XDS, Electra, DK, Kink, and more. Our extensive range includes bikes, parts, accessories, and clothing, providing everything our customers need to enhance their cycling experience.
Bike Fitting
Our bike fitting system is designed to optimize your ride, ensuring a more comfortable, efficient, and controlled experience. Our expert fitters use state-of-the-art technology and techniques to analyze your riding style, flexibility, and range of motion, providing a personalized fit.
Workshop
Our state-of-the-art Shimano Service Centre offers the highest level of expertise and equipment for all bike repairs and servicing. With factory-trained mechanics and specialized tooling, we provide exceptional workmanship and attention to detail.
Contact Us
If you'd like to know more about anything, please don't hesitate to reach out. We're committed to providing exceptional service and ensuring your cycling experience is nothing short of outstanding.
Exceptional Customer Service
The staff at Chain Reaction are highly praised for their exceptional customer service, with many reviewers raving about their helpful and knowledgeable staff. They go above and beyond to ensure customers are satisfied, offering competitive pricing, and solving problems efficiently.
Competitive Pricing and Range of Products
Reviewers also commended Chain Reaction for their competitive pricing and wide range of products available. From bikes to accessories, customers are spoiled for choice, and the staff are happy to help with any queries.
Positive Experiences
Many reviewers shared positive experiences, such as receiving a phone call when an item they were looking for was available, getting a mudguard fitted for free, and being treated with kindness and respect.
Negative Experience
Unfortunately, one reviewer had a negative experience, citing rude service and being told that their handlebars were flexing due to their weight.
Staff Praise
Individual staff members, such as Lachlan, Craig, Mitch, and Adam, were praised for their exceptional service and knowledge.
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