Business Details
50+ Years
experience
Trusted Jewellery Store in Geelong
Duffs Jewellers has been a family-owned and operated business since 1927, establishing itself as Geelong's premier jewellery store with additional locations in Ballarat and Werribee. Our legacy began with Frank Alexander Duff, whose dedication to quality craftsmanship and customer service laid the foundation for our enduring reputation. Over four generations, we have maintained a commitment to excellence in jewellery design, offering a wide range of products including engagement rings, wedding bands, custom-made pieces, and luxury watches. Our team of qualified jewellers, gemologists, and diamond technologists combines decades of experience with innovative techniques to create timeless designs. We specialise in both natural and lab-grown diamonds, ensuring ethical sourcing and sustainability across all our practices.From bespoke creations to jewellery repairs, our services cater to individual preferences while maintaining the highest standards of quality. Our history of adapting to changing retail landscapes, including relocations to modern shopping centres, reflects our dedication to meeting customer needs. Today, Duffs Jewellers continues to blend tradition with contemporary design, offering personalised consultations and expert guidance to help clients find or create their perfect piece. Our senior design consultant, Jessica Zeromski, brings artistic vision and technical expertise to custom projects, ensuring each creation tells a unique story. With a focus on community engagement and customer satisfaction, we remain a trusted name in fine jewellery across regional Victoria.
Services
Engagement Rings
Wedding Bands
Custom Jewellery
Diamond Selection
Jewellery Repairs
Watch Sales
Gemstone Setting
Bespoke Design
Valuation Services
Ethical Sourcing
Details
- Year established: 1927
Highlights and features
- Family-owned since 1927 with four generations of jewellery expertise
- Specialise in custom-designed engagement rings and bespoke jewellery
- Offer both natural and lab-grown diamond options with ethical sourcing
- Senior design consultant with award-winning expertise in custom creations
- Provide comprehensive jewellery services including repairs and valuations
Services
Engagement Rings
Our engagement ring collection combines classic and contemporary designs using natural and lab-grown diamonds. Available in yellow, white, and rose gold settings, each piece undergoes rigorous quality checks to ensure lasting beauty. Our consultants help couples select or custom-design rings that reflect their unique relationship story.
Custom Jewellery
Transform personal visions into wearable art through our custom jewellery service. Senior designer Jessica Zeromski collaborates with clients to create one-of-a-kind pieces using CAD technology and traditional craftsmanship. From concept sketches to final polishing, every creation maintains exceptional quality standards.
Wedding Bands
Discover matching wedding bands in various metals including platinum, gold, and contemporary zirconium options. Our collection features classic plain bands through to diamond-encrusted designs. Expert sizing and finishing services ensure perfect fit for lifelong comfort.
Jewellery Repairs
Professional repair services for all jewellery types, including resizing, stone replacement, and restoration of antique pieces. Our qualified technicians use precision tools to maintain structural integrity while preserving original design elements.
Gemstone Setting
Specialist setting services for diamonds and precious gemstones including sapphires, emeralds, and rubies. We employ various techniques like claw, bezel, and pave settings to maximise stone security and visual impact in every piece.
People
Frank Alexander Duff
Founder
Established the business in 1927 after completing watchmaking apprenticeship in Melbourne. Transformed a St Arnaud gift store into a successful jewellery enterprise, laying foundations for four generations of family ownership.
Jessica Zeromski
Senior Design Consultant
Award-winning designer with over 10 years' experience creating custom jewellery. Specialises in translating client concepts into detailed CAD designs, winning industry recognition for coloured stone ring creations since 2019.
Questions
What makes Duffs Jewellers different from other stores?
We combine four generations of family expertise with modern design technology, offering both traditional craftsmanship and contemporary lab-grown diamond options.
Can I create a custom engagement ring?
Yes, our senior designer works closely with clients to create bespoke pieces using CAD technology and traditional metalworking techniques.
Do you sell both natural and lab-grown diamonds?
We offer both options with full disclosure about each stone's origin and characteristics to help customers make informed choices.
What locations do you operate from?
Our main store is in Geelong with additional locations in Ballarat and Werribee shopping centres across regional Victoria.
How do you ensure jewellery quality?
All pieces undergo strict quality checks, using ethically sourced materials and employing qualified jewellers with industry certifications.
Can you repair antique jewellery?
Our technicians specialise in restoring vintage pieces while maintaining original design elements and structural integrity.
