Business Details
39 Years
experience
Trusted Accounting & Business Advisory Services in Melbourne
Upside Accounting was established in 1987 to serve small business owners in Melbourne's southeastern suburbs. Over three decades, we've evolved from a traditional tax practice to a comprehensive financial services firm, maintaining a commitment to personalized service. Our team regularly visits client premises to understand their operations deeply, offering tailored strategies for growth. We specialize in niche industries like brewing, cycling, and manufacturing, with expertise in self-managed super funds and business succession planning.Our proactive approach combines technical accounting excellence with marketing consultancy, leveraging tools like the Business Growth System to deliver measurable results. We prioritize client communication through quarterly newsletters and real-time cloud accounting solutions. Our 15+ year partner Adam Wilson leads a team focused on unlocking profit potential through tax-effective strategies and business optimization.
Services
Accounting & Taxation
Bookkeeping Services
Business Coaching
Cloud Accounting
Marketing Consultancy
Tax Planning
Business Valuations
Succession Planning
Financial Planning
SMSF Establishment
Details
- Year established: 1987
Highlights and features
- 30+ years of experience serving Melbourne's SMEs with tailored financial solutions
- Specialist expertise in brewing, cycling, and manufacturing industries
- Proactive approach combining accounting with marketing consultancy
- Free access to Business Growth System with 2500+ business development resources
- Certified Xero advisors implementing cloud accounting solutions for real-time financial management
Associations and certifications
- Xero Certified Advisor
Services
Accounting & Taxation
Our comprehensive accounting and taxation services cover income tax, GST, payroll tax, and international tax matters. We provide legitimate tax minimisation strategies while ensuring compliance with ATO requirements. Our team specialises in small business tax concessions and helps clients navigate complex legislative frameworks. With ongoing professional development, we deliver timely advice that aligns with current regulations while focusing on long-term business growth strategies.
Business Coaching
We offer strategic business coaching to help owners work ON their business rather than IN it. Our services include benchmarking, KPI development, and profitability diagnostics. Using proven systems like the Business Growth System, we help clients create scalable business models. Our coaching focuses on marketing effectiveness, operational efficiency, and financial strategy to drive sustainable growth for small and medium enterprises.
Cloud Accounting
Our cloud accounting solutions provide real-time financial management through platforms like Xero. Clients gain 24/7 access to financial data from any device with automatic backups and software updates. We help businesses select appropriate accounting software based on their specific needs and skill levels. This modern approach reduces compliance costs while improving financial transparency and decision-making capabilities for business owners.
Marketing Consultancy
We provide comprehensive marketing consultancy covering website development, SEO, and social media strategies. Our services include creating digital marketing plans, optimising online presence, and developing content strategies. We help businesses leverage digital tools to increase market reach and customer engagement. Our approach combines financial expertise with practical marketing solutions to deliver measurable business outcomes.
Bookkeeping Services
Our bookkeeping services cover payroll, invoicing, and financial record management using modern accounting software. We offer full bookkeeping outsourcing or support for existing systems. Our team ensures accurate financial records that enable informed business decisions. We specialise in transitioning clients to cloud-based solutions that improve financial visibility and streamline reporting processes for better business management.
People
Adam Wilson
Partner
Chartered accountant with 15+ years' experience specialising in business structuring and profit improvement strategies. Leads client advisory services focusing on business value maximisation and succession planning.
Joe Kennedy
Manager
Experienced in SME accounting and self-managed superannuation funds. Provides comprehensive tax solutions and retirement planning advice while maintaining focus on client-specific business needs.
Stephanie Nicholas
Administrator
Handles corporate affairs and tax document preparation with extensive client liaison experience. Ensures compliance with ASIC and ATO requirements while maintaining up-to-date corporate records.
Questions
What steps are involved in starting a business?
We guide clients through business structure selection, ABN/GST registration, business plan development, and accounting system setup. Our free Business Growth System provides detailed startup resources.
Do I need to register for GST?
GST registration depends on your business turnover. We help determine requirements and complete registrations for ABN, GST, and other tax obligations.
What accounting software do you recommend?
We support multiple platforms including Xero, MYOB, and Saasu. Our recommendations consider your business needs, accounting skill level, and cloud requirements.
Can I claim motor vehicle expenses?
Yes, we advise on legitimate motor vehicle expense claims while ensuring ATO compliance. This includes record-keeping requirements and appropriate calculation methods.
How do you help businesses with marketing?
We provide website development guidance, SEO strategies, and social media planning. Our Business Growth System includes marketing templates and implementation guides.
What are your specialist industries?
We specialise in brewing, cycling, manufacturing, bus operations, and restaurants. Our industry-specific knowledge provides competitive advantages for clients in these sectors.
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