Business Details
26 Years
experience
Expert Accounting & Tax Services in Sunbury
Established in January 2000, Profit Sense was founded to address the growing need for comprehensive accounting and tax services following the introduction of GST in Australia. Our practice is built on the philosophy that 'Profit makes Sense,' focusing on empowering small to medium businesses through expert financial guidance. With over two decades of experience, we specialize in tax preparation, financial statements, and business advisory services tailored to individual client needs. Our team of qualified professionals brings deep industry knowledge, having navigated complex tax and accounting challenges firsthand. We prioritize transparency, ethical service, and ongoing education to help clients achieve financial independence and business growth.As an ASIC-registered agent, we ensure compliance while simplifying regulatory requirements for our clients. Our long-standing client relationships, some spanning 16+ years, reflect our commitment to personalized service and client success. We integrate financial planning and mortgage broking partnerships to provide holistic solutions, ensuring clients receive well-rounded advice. Our office in Sunbury, Victoria, serves as a hub for accessible, timely support, with a focus on leveraging technology to streamline accounting processes. By combining expertise with a client-centric approach, we aim to make financial management straightforward and empowering for every business we serve.
Services
Income Tax Preparation
Activity Statement Preparation
Corporate Secretarial
Financial Statements
Business Tax Advisory
Financial Planning
Details
- Year established: 2000
Highlights and features
- We offer 20+ years of specialized accounting experience in Sunbury.
- Our team provides personalized, ethical financial guidance.
- We are an ASIC-registered agent for compliance assurance.
- We partner with financial planners for holistic client solutions.
- Our clients include businesses we've supported for over 16 years.
Associations and certifications
- ASIC
What people say
Superior at their work
Professional and approachable
Empowering clients
Worrying task made easy
Ethical service
Services
Income Tax Preparation
We prepare and lodge income tax returns for individuals, sole traders, companies, trusts, and partnerships. Our service includes personalized advice on tax obligations and strategies to optimize returns. Clients benefit from timely submissions and expert guidance to ensure compliance with ATO requirements.
Activity Statement Preparation
We handle Business Activity Statements (BAS) and Instalment Activity Statements (IAS) for GST, PAYG Withholding, and PAYG Instalments. Our team simplifies reporting requirements, ensuring accurate lodgements while helping businesses focus on operations. We also assist with GST and PAYG registrations.
Corporate Secretarial
As an ASIC-registered agent, we manage company registrations, director/shareholder changes, annual reviews, share issuances, and deregistration. Our service ensures compliance with corporate regulations while maintaining updated company records to avoid penalties.
Financial Statements
We prepare financial statements in accordance with professional standards using accounting software like MYOB and Xero. Our reports provide clear insights into business performance, aiding strategic decision-making and compliance with reporting obligations.
Business Tax Advisory
Our advisory services cover business planning, cash flow projections, investment strategies, and tax compliance. We offer expertise in capital gains tax, fringe benefits tax, and restructuring to help clients minimize liabilities and maximize growth opportunities.
People
Gordon Parker
Director
With over 20 years of experience, Gordon leads Profit Sense's accounting team. He specializes in tax compliance and business advisory, focusing on empowering small businesses through strategic financial guidance and personalized service.
Maurice Nesci
Senior Accountant
Maurice brings extensive expertise in financial reporting and tax preparation. He works closely with clients to ensure compliance while providing practical advice to improve business financial health and long-term sustainability.
John Gosetti
Senior Accountant
John specializes in business tax planning and activity statement lodgements. His client-focused approach ensures clear communication and tailored solutions for small to medium enterprises navigating complex tax obligations.
Nathan Karic
Accountant
Nathan provides expert support in financial statements and corporate compliance. He combines technical knowledge with accessible service to help clients understand and manage their financial responsibilities effectively.
Questions
What accounting services does Profit Sense offer?
We provide income tax preparation, BAS lodgements, financial statements, corporate secretarial services, and business tax advisory solutions tailored to small businesses.
How does Profit Sense assist small business owners?
We offer personalized tax planning, compliance support, and financial guidance to help small businesses manage obligations, reduce liabilities, and achieve growth goals.
Are your services available outside Sunbury?
While based in Sunbury, we serve clients across Victoria through remote consultations and digital accounting solutions for businesses in regional and metropolitan areas.
Can you help with ASIC compliance requirements?
Yes, as an ASIC-registered agent, we handle company registrations, director changes, annual reviews, and other compliance tasks to ensure your business meets regulatory standards.
Do you offer financial planning alongside accounting?
We partner with local financial planners to provide integrated services covering tax, business advisory, and personal financial strategies for holistic client support.
