Business Details
22 Years
experience
Your Trusted Public Relations Partner in Sydney
Bay PR is a full-service public relations consultancy dedicated to delivering powerful communication programs that drive results. Founded by Deborah Ivison, a seasoned professional with over 20 years of experience in PR, the agency combines traditional media relations with innovative social media campaigns to achieve extensive media coverage and consumer engagement. Our team works closely with clients across diverse industries, from iconic brands to startups, tailoring strategies to meet individual needs while maintaining a 'can do' attitude and genuine enthusiasm. With a proven track record of delivering measurable ROI, including campaigns generating over $4 million in returns, we pride ourselves on becoming an extension of our clients' teams.Our expertise spans media publicity, event management, sponsorship programs, copywriting, and integrated digital campaigns. Backed by testimonials from satisfied clients like Melissa Ferrari and Peter Woodland, we emphasize transparency, loyalty, and creative problem-solving. Our comprehensive reporting ensures clients always see the value of their investment, while our adaptability allows us to evolve with the changing PR landscape. As a Sydney-based agency, we serve local and national clients, helping them elevate their brands and achieve their business goals.
Services
Media Publicity
Event Management
Social Media Marketing
Copywriting
Integrated Campaigns
Sponsorship Programs
Influencer Engagement
Promotions & Activations
Details
- Year established: 2004
Highlights and features
- We offer 20+ years of PR expertise across diverse industries
- Our tailored strategies focus on measurable ROI for every client
- We combine traditional media relations with innovative digital campaigns
- Proven track record with clients like Melissa Ferrari and Woodland Home Products
- Comprehensive reporting ensures full transparency of campaign performance
What people say
Real return on investment
Elevated my business
Ranked no 1 on Google Maps
Creative and dynamic campaigns
Genuine enthusiasm and hard work
Services
Media Publicity
Bay PR leverages extensive media relationships to secure coverage across news outlets, magazines, TV, and radio. Our team crafts compelling narratives that align with client goals, ensuring the right message reaches target audiences through strategic press releases and journalist engagement. This service builds brand credibility and drives public awareness through traditional media channels.
Event Management
From concept to execution, Bay PR designs and manages events that create lasting impressions. We handle venue selection, theming, media relations, and logistics for product launches, corporate functions, and promotional events. Our expertise ensures seamless execution while maximizing media exposure and attendee engagement for measurable business outcomes.
Social Media Marketing
We develop integrated social media strategies that align with PR objectives, creating engaging content across platforms like Facebook and Instagram. Our campaigns drive consumer interaction, enhance online visibility, and support brand storytelling through targeted content creation, influencer partnerships, and analytics-driven optimizations for measurable digital growth.
Copywriting
Bay PR produces compelling written content tailored to client needs, including press releases, website copy, and promotional materials. Our copywriting service ensures clear, brand-consistent messaging that resonates with target audiences while optimizing content for SEO and media consumption across print and digital platforms.
Integrated Campaigns
We design cohesive campaigns that combine traditional PR with digital strategies, influencer engagement, and offline activations. This approach ensures consistent brand messaging across all touchpoints, amplifying reach through coordinated media relations, social media efforts, and targeted promotions to deliver comprehensive results.
People
Deborah Ivison
Founder and Director
With over 20 years in PR, Deborah established Bay PR in 2004 after roles at the BBC and Professional Public Relations. She specializes in strategic media relations and has managed brands like Sony Music and EnergyAustralia, bringing deep industry expertise and a hands-on approach to client success.
Natalie Lang
Senior Consultant
Natalie brings a decade of PR experience across entertainment, healthcare, and tech industries. Formerly at The Purist Company, she provides strategic counsel and media management for clients, leveraging expertise in brand storytelling and consumer engagement to deliver impactful campaigns.
Questions
What industries does Bay PR specialize in?
We work across diverse sectors including consumer lifestyle, real estate, healthcare, technology, and not-for-profits, adapting our approach to each industry's unique needs.
How does Bay PR measure campaign success?
We provide comprehensive reporting with metrics like media coverage volume, audience reach, website traffic growth, and ROI calculations based on client-specific KPIs.
Can Bay PR help with crisis management?
Yes, our team develops proactive crisis communication strategies and provides real-time support to protect brand reputation during challenging situations.
What sets Bay PR apart from competitors?
Our hands-on approach combines 20+ years of media expertise with innovative digital strategies, backed by proven ROI and long-term client relationships.
Do you work with startups and small businesses?
Absolutely. We tailor services to businesses of all sizes, helping emerging brands build visibility and established companies refine their PR strategies.
