Business Details
50+ Years
experience
Timeless, Sustainable Fashion Made in Melbourne
Established in 1973, we have dedicated over five decades to crafting vibrant, relaxed fashion from natural fibres in Melbourne. Our garments are designed and produced locally, reflecting a steadfast commitment to Australian craftsmanship and sustainability. We prioritise breathable, high-quality materials to create timeless silhouettes that flatter diverse body types and integrate seamlessly into everyday life. Guided by slow fashion principles, we collaborate with Melbourne-based artisans and ethical suppliers to ensure conscious design and enduring quality. Alongside our signature label, we curate complementary fashion and accessories that embody our brand's expressive, laid-back aesthetic.Our small family-run business manages manufacturing, wholesaling, and retailing, maintaining a focus on local production and customer service. We offer in-store experiences, phone orders with postage, and gift card options to accommodate diverse customer needs. While we do not hold items or offer layby, our return policy prioritises customer satisfaction with exchanges, store credits, and refunds for faulty goods. Our trading hours reflect our dedication to balancing operational efficiency with customer convenience, though we recommend contacting us ahead of last-hour visits.
Services
Clothing Design
Wholesale Enquiries
Gift Cards
In-Store Shopping
Phone Orders
Details
- Year established: 1973
Highlights and features
- We have over 50 years of experience in Australian fashion design and manufacturing
- All garments are designed and made locally in Melbourne
- We use only natural, breathable, and comfortable fabrics
- Our collections embody slow fashion principles with enduring designs
- We partner with local makers and ethical suppliers across Melbourne
Services
Clothing Design
We create timeless clothing collections using natural fibres like linen and cotton. Our Melbourne-based design team focuses on versatile silhouettes that flatter all body types while maintaining environmental consciousness. Each piece combines durability with easy care properties for everyday wear.
Wholesale Enquiries
We offer wholesale opportunities for Australian retailers featuring our in-season Melbourne-made collections. As garments are produced in limited quantities, we provide line sheets for available stock with immediate delivery options for most styles through direct collaboration with retailers.
Gift Cards
We provide flexible gift card options redeemable in-store for any occasion. Available for purchase via phone or in-person, these cards can be customised with handwritten notes and delivered directly to recipients through postal or digital means.
In-Store Shopping
Our Carlton store offers curated fashion experiences where customers can view and try garments before purchasing. The physical space showcases both our signature label and carefully selected complementary brands that align with our aesthetic values.
Phone Orders
We accommodate phone orders with postage arrangements for customers unable to visit in person. This service maintains our commitment to accessibility while ensuring customers receive detailed product information and delivery options.
Questions
Do you sell online?
We currently focus on in-store experiences but accept phone orders with postage arrangements. This approach allows us to maintain quality control over our limited-quantity collections.
Can you hold items for me?
We cannot reserve items due to limited stock availability and high demand for our locally made garments.
Do you offer layby?
Layby payments aren't available, but we provide alternative purchasing options through phone orders and in-store transactions.
What is your return policy?
We offer exchanges or store credits within 14 days of purchase. Refunds apply only to faulty goods, with all sale items final sale.
How are gift cards delivered?
Gift cards can be delivered via post with handwritten notes, collected in-store, or received digitally by email recipients.
