Thinkun

At Thinkun, we believe in the relentless pursuit of high-impact digital marketing. For 18 years, we have been dedicated to helping Australian businesses grow through a wide range of digital marketing projects. Over time, we have come to realise that the most significant impact is achieved through consistent and strategic collaboration with our clients, rather than through isolated project-based work. This realisation led to the birth of Impact Points.

Impact Points are a unique and innovative service designed to help businesses achieve their marketing objectives. Instead of charging by the hour, we allocate a specific number of Impact Points to each client per month. These points are then utilised to achieve the client's marketing goals in a strategic and measurable way. We commit to a minimum of three months of working with each client, and our strategy and Impact Point distribution are reviewed and adjusted quarterly.

Our Digital Marketing Services

Impact Points are versatile and always start with a solid strategy. We work closely with each new client to devise the perfect mix of our services that fits their budget and vision. Our services include:

• *Competitive Landscape Research:* We believe that understanding the market and the competition is crucial to achieving success. Thus, we begin by researching your industry, your company, and your customers, as well as gathering intelligence about the current market and your competitors.

• *Overall Digital Strategy:* We develop a comprehensive digital strategy that covers all aspects of your online presence, from content and email to PPC. This strategy is reviewed and improved quarterly to ensure it remains effective and aligned with your business goals.

• *Detailed Planning for Key Activities:* Once the overall strategy is agreed upon, we allocate Impact Points across individual tasks for the entire first quarter. This detailed plan covers both regular activities and larger transformative tasks designed to be game-changers.

• *Dashboard:* We pride ourselves on our ability to gather data from multiple sources and present it in a way that brings the numbers to life. Our dashboards provide you with real-time insights into the performance of your marketing campaigns.

Digital Infrastructure Services

Our digital infrastructure services include:

• *Website and App Design and Development:* We believe that design and intelligence are a rare but essential combination in websites and apps. Thus, we start with utility and user experience as the foundation of everything we build, and layer on fresh and appealing design to make our apps and websites a pleasure to engage with.

• *Website UX Improvements:* We use a suite of tools and user behaviour observation to pinpoint a website's usability issues, bottlenecks, and drop-off points. We then develop a priority-based plan of attack, balancing the best and quickest fixes to improve your customers' experience on your site.

• *WordPress CMS:* As the most popular content management system, WordPress powers approximately 70% of CMS-driven websites. We have built many WordPress websites and collected a swag of awards for our work. As an open-source system, WordPress offers many low-cost ways of getting a new site up and running.