Business Details
50+ Years
experience
Your Trusted Wholesale Bakery in Geelong Since 1947
Established in 1947, Routleys Bakery has grown from a small family-run operation into one of Geelong's most trusted wholesale bakeries. Our commitment to quality begins with fresh ingredients and traditional baking methods, producing a wide range of pies, cakes, breads, and pastries that have become local favorites. As a HACCP-certified bakery, we maintain rigorous quality control standards while delivering products daily in refrigerated vehicles to ensure freshness. Our team of dedicated staff supports diverse sectors including retail, hospitality, healthcare, and defense, with 12 convenient locations across Victoria.Through strategic acquisitions of Hi-Lite Cakes and Beaumonts Pies, we've expanded our expertise while maintaining the family values that have driven our success for over 70 years. We take pride in serving both businesses and individuals with exceptional customer service and a comprehensive product range tailored to meet specific needs.
Services
Meat pies
Gourmet cakes
Wholesale supply
Catering services
Home delivery
Bread delivery
Fundraising options
Retail bakery
Pastries
Custom orders
Details
- Year established: 1947
Highlights and features
- 70+ years of baking experience in Geelong
- HACCP-certified production facility with daily quality control
- Refrigerated delivery vehicles ensure product freshness
- Custom catering solutions for businesses and events
- Family-owned operation with personalized service
Associations and certifications
- HACCP Certified
Services
Meat pies
Our signature meat pies feature premium fillings encased in flaky pastry. Available in round, square, and chunky varieties with fillings like beef & onion, chicken & leek, and jalapeno beef. Each pie is baked fresh daily using traditional recipes.
Gourmet cakes
Handcrafted gourmet cakes include chocolate mud, cream-filled sponges, and specialty designs. Made daily with fresh ingredients, our cake range caters to special occasions and commercial needs across Geelong and surrounding regions.
Wholesale supply
We provide daily wholesale deliveries of baked goods to cafes, restaurants, and retail outlets. Our HACCP-certified production ensures consistent quality for businesses requiring reliable stock of pies, breads, and pastries.
Catering services
Custom catering solutions for events, corporate functions, and special occasions. Our experienced team delivers fresh baked goods daily in refrigerated vehicles, supporting healthcare, defense, and hospitality sectors across Victoria.
Home delivery
Refrigerated delivery service available Monday-Saturday (varies by area). Customers can order fresh bread, cakes, and pies online for home delivery, ensuring daily access to our full product range without visiting physical stores.
People
Lawrie Routley
Co-Owner
Co-owner with Anne Routley since 1971, Lawrie has expanded the business from a single Williamstown shop to a major Geelong bakery employing over 100 staff while maintaining traditional baking values.
Anne Routley
Co-Owner
Co-owner with Lawrie Routley, Anne has helped grow the business since 1971. Together they've maintained family values while expanding operations through strategic acquisitions of Hi-Lite Cakes and Beaumonts Pies.
Questions
How can I order Routleys Bakery products online?
Visit our online store to place orders for home delivery or pickup at any of our 12 Victorian locations. Orders close at 2pm daily for next-day delivery.
What is Routleys Bakery's history?
Established in 1947 by Victor and Verna Routley, the business expanded under Lawrie and Anne Routley since 1971 through acquisitions of Hi-Lite Cakes (2005) and Beaumonts Pies (2007).
Do you offer catering services?
Yes, we provide catering solutions for healthcare, defense, hospitality, and special events with daily refrigerated deliveries across Victoria.
Where are your bakery locations?
We have 12 locations across Victoria including Geelong, Altona, Colac, Torquay, and Williamstown with extended weekday hours at most stores.
What payment methods do you accept?
Contact our sales team at 1300 721 627 for wholesale payment options. Retail locations accept standard payment methods for in-store purchases.
What products do you offer?
Our product range includes meat pies, gourmet cakes, breads, pastries, party pies, and specialty items like Thai chicken curry and snow pies.
