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Your Trusted Partner in Promotional Products Industry Solutions
The Australasian Promotional Products Association (APPA) has been a dedicated advocate for the promotional products industry for over 35 years. We champion the development, integrity, and creativity of this dynamic sector, ensuring adherence to best practices and the highest standards. Our members, bound by a strict Code of Conduct and Constitution, are reputable professionals committed to ethical trading and expert guidance in promotional campaigns. Through networking events, trade shows, and educational programs, we foster a collaborative community that drives industry growth.

Our focus on product safety, compliance, and innovation ensures members remain at the forefront of a rapidly evolving market. With initiatives like APPA Search and the Product Safety Training Program, we empower businesses to deliver high-quality, compliant promotional solutions. Our leadership in addressing regulatory challenges, such as button battery safety and modern slavery, underscores our commitment to responsible industry stewardship. By prioritizing member needs, we provide unparalleled access to resources, training, and advocacy that directly enhance business success.
Services
Promotional Product Sourcing Product Safety Training Industry Networking Events Membership Benefits Certification Programs Regulatory Compliance Guidance Marketing Campaign Support Supplier Verification Trade Show Participation Ethical Standards Advocacy
Highlights and features
  • We advocate for the promotional products industry with over 35 years of experience.
  • Our APPA Search platform streamlines product sourcing from verified suppliers.
  • We provide specialized product safety training aligned with Australian standards.
  • Our members adhere to a strict Code of Conduct ensuring ethical business practices.
  • We offer exclusive networking and educational opportunities through industry events.
Associations and certifications
  • ISO 10377:2013
Services
Promotional Product Sourcing
APPA's APPA Search platform connects members with verified suppliers offering tens of thousands of promotional products. Users can filter by category, price, and location to find tailored solutions. This service ensures access to high-quality, compliant products while streamlining the procurement process for distributors and end users.
Product Safety Training
Our Product Safety Training Program educates members on compliance with Australian and New Zealand safety standards. The course covers risk management, mandatory regulations, and best practices for hazardous products like button batteries and children's toys, ensuring members meet legal and ethical obligations.
Industry Networking Events
APPA organizes annual trade shows, awards, and factory tours to foster collaboration. These events provide opportunities for suppliers, distributors, and industry professionals to connect, share insights, and showcase innovations in promotional product marketing and design.
Membership Benefits
Members receive exclusive access to resources like the APPA Member Directory, promotional marketing magazines, and group discounts. Additional benefits include legal and financial advice, professional development, and recognition through industry awards for excellence in promotional campaigns.
Regulatory Compliance Guidance
APPA provides guidance on adhering to mandatory safety standards, including ISO 10377:2013 and ACCC regulations. We assist members in navigating compliance requirements for products like high-powered magnets and button batteries, reducing legal risks and ensuring market readiness.
People
Mark Kindness
CEO
Mark leads APPA with over 35 years of industry experience, advocating for ethical standards and innovation in promotional product marketing across Australasia.
Natalie Chancellor
Events and Education Manager
Natalie oversees APPA's educational programs and events, ensuring members access high-quality training and networking opportunities to drive industry growth and professional development.
Leah Kenneally
Marketing Manager
Leah spearheads APPA's marketing initiatives, enhancing member engagement through digital campaigns, publications, and strategic communication to promote industry visibility and growth.
Ciara Brennan
Sustainability Officer
Ciara leads APPA's sustainability efforts, integrating environmental, social, and governance (ESG) principles into industry practices to promote long-term responsible growth and compliance.
Michael Robinson
Marketing Coordinator
Michael supports APPA's marketing operations, assisting in the development of promotional strategies and member resources to strengthen industry cohesion and market presence.
Questions
What is the Australasian Promotional Products Association (APPA)?
APPA is an industry body representing promotional product suppliers and distributors in Australasia, promoting ethical practices, product safety, and industry innovation.
How does APPA ensure product safety?
APPA provides a Product Safety Training Program and advocates compliance with Australian/New Zealand safety standards, including button battery regulations and ISO guidelines.
How can I find a reputable promotional product supplier?
Use APPA Search, our verified platform connecting members with compliant suppliers across Australasia.
What benefits does APPA membership offer?
Members gain access to networking events, industry awards, training programs, group discounts, and exclusive resources like the APPA Member Directory.
Does APPA operate in New Zealand?
Yes, APPA serves both Australia and New Zealand with tailored events, resources, and industry representation.