Business Details
32 Years
experience
Your Trusted Mortgage Broker Aggregator in Australia
Australian Finance Group (AFG) has been a cornerstone of the Australian mortgage broking industry for over 30 years. Founded in 1994, we have grown to become one of Australia's largest mortgage broking groups, empowering over 4,000 brokers nationwide. Our mission is to create a fairer financial future for Australians by championing the broker industry and providing cutting-edge technology, comprehensive training, and unwavering support. Our team of 300+ experts delivers tailored solutions, including our integrated Suite360 platform, BrokerEngine Plus software, and SMART Marketing tools, designed to streamline operations and drive business growth.We pride ourselves on fostering integrity, accountability, and customer-centricity, ensuring brokers can focus on delivering exceptional service. With a lender panel of 80+ partners and exclusive AFG Home Loans products, we enable brokers to offer unparalleled choice to their clients. Recognized as Major Aggregator of the Year at the 2025 Australian Broking Awards, our commitment to innovation and excellence remains steadfast. We are dedicated to sustainability, community support, and ethical practices, ensuring long-term value for brokers, clients, and stakeholders alike.
Services
Broker Technology
BrokerEngine Plus
SMART Marketing
Compliance Support
Lender Panel
White Label Loans
Analytics
Learning Development
Broker Events
Details
- Year established: 1994
Highlights and features
- We offer 30 years of mortgage broking industry expertise and support.
- Our Suite360 platform integrates advanced technology for streamlined operations.
- We provide access to over 80 lenders and exclusive AFG Home Loans products.
- Our award-winning SMART Marketing platform drives leads and client retention.
- We deliver compliance support and training from 300+ industry experts.
Services
Broker Technology
AFG's Suite360 platform integrates essential tools for mortgage brokers, including deal management, client communication, and analytics. This technology streamlines workflows, reduces manual tasks, and enhances client experiences through automation. Brokers benefit from centralized access to systems like BrokerEngine Plus, enabling efficient deal lodgement and customer management while maintaining compliance standards.
SMART Marketing
The AFG SMART program automates client engagement through personalized emails, social media content, and branded websites. It helps brokers maintain regular contact with clients, generate leads, and improve retention. Features include milestone alerts, compliance-checked materials, and performance analytics, allowing brokers to focus on client relationships while increasing business growth through consistent marketing efforts.
Compliance Support
AFG provides brokers with frameworks, templates, and expert guidance to meet evolving regulatory requirements. Our compliance support includes documentation tools, audit assistance, and training programs to ensure adherence to Australian credit laws. This reduces brokers' administrative burdens and minimizes legal risks, allowing them to operate confidently within industry standards while maintaining client trust.
Lender Panel
Brokers gain access to over 80 lenders across residential, commercial, and personal finance sectors. This extensive panel ensures diverse product offerings to suit varying client needs. AFG negotiates competitive terms and provides ongoing lender relationship management, enabling brokers to secure optimal financing solutions for their clients while expanding their service capabilities and market reach.
Professional Development
AFG's award-winning learning platform offers brokers webinars, courses, and certifications to enhance skills and industry knowledge. Resources cover compliance, sales strategies, and technology use, with CPD tracking integrated into the system. This continuous education empowers brokers to stay competitive, improve client outcomes, and advance their careers through structured, accessible training opportunities.
Questions
What services does Australian Finance Group offer to mortgage brokers?
AFG provides brokers with technology platforms (Suite360, BrokerEngine Plus), marketing tools (SMART Program), compliance support, access to 80+ lenders, white-label loan products, and professional development resources.
How does AFG support broker business growth?
We offer tailored training programs, analytics tools for business insights, and marketing solutions to increase client engagement and referrals, backed by a team of 300+ industry experts.
What technology solutions are available through AFG?
Brokers access Suite360 (integrated tech suite), BrokerEngine Plus (deal management software), and SMART Marketing (automated client communication and branding tools).
Can brokers access exclusive loan products through AFG?
Yes, brokers can offer clients exclusive AFG Home Loans products from four lenders, designed to meet diverse customer needs with competitive rates and low fees.
How does AFG ensure compliance for brokers?
We provide compliance frameworks, documentation templates, and expert guidance to help brokers meet regulatory obligations efficiently and confidently.
What awards has Australian Finance Group won?
AFG was named Major Aggregator of the Year at the 2025 Australian Broking Awards and has received multiple recognitions for its SMART Marketing platform.
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