Business Details
Technology-Driven Brand Consultancy for Future Growth
About Today is a technology-centred brand consultancy that specialises in increasing organisational value through strategic brand development and proprietary technology solutions. Our approach focuses on mapping alternative futures for clients while combining advanced technological tools with brand consultancy to unlock growth potential. With expertise in strategic planning, brand architecture, and digital innovation, we help businesses strengthen their market position and prepare for future opportunities.Our team delivers tailored solutions that align with evolving industry trends, ensuring clients remain competitive in dynamic markets. By prioritising long-term value creation over short-term gains, we enable organisations to achieve sustainable growth and attract investment opportunities.
Services
Strategy Consulting
Brand Architecture
Custom Website Development
Application Development
Social Media Strategy
SEO Services
Media Buying
CRM Automation
Data Audits
AI Integration
Highlights and features
- We fuse proprietary technology with brand consultancy to create unique value propositions
- Our team has 20+ years of combined experience in digital strategy and brand development
- We deliver custom solutions tailored to specific business needs and industry requirements
- Our approach focuses on future-readiness through alternative futures mapping and trend analysis
- We combine strategic brand development with technical implementation capabilities
What people say
Innovative approach
Technical expertise
Strategic vision
Creative solutions
Business growth
Services
Strategy Consulting
Our strategy consulting services help businesses develop comprehensive plans for future growth. We analyse market trends, competitive landscapes, and organisational capabilities to create actionable strategies that drive value creation. Through alternative futures mapping and data-driven insights, we help clients identify growth opportunities and navigate industry disruptions. Our approach combines traditional strategic frameworks with innovative thinking to deliver practical solutions for long-term success.
Brand Architecture
We create robust brand architectures that align with business objectives and market positioning. Our services include brand audits, identity development, and messaging strategy to establish clear brand hierarchies. By defining brand roles and relationships, we help organisations create cohesive brand experiences across multiple touchpoints. Our approach ensures consistent brand communication while maintaining flexibility for future brand extensions and market adaptations.
Custom Website Development
Our custom website development focuses on creating digital assets that drive business outcomes. We build user-centric websites with intuitive navigation, responsive design, and performance optimisation. Through strategic UX/UI design and technical implementation, we ensure websites deliver measurable ROI. Our development process incorporates automation, data integration, and scalability features to support long-term digital growth and evolving business requirements.
Application Development
We develop custom applications that enhance customer engagement and operational efficiency. Our services cover mobile and web application development with a focus on user experience and technical excellence. By leveraging emerging technologies and platform-specific capabilities, we create solutions that solve specific business challenges. Our development approach prioritises scalability, security, and seamless integration with existing systems and workflows.
Social Media Strategy
Our social media strategy services help businesses build authentic audience connections and drive measurable results. We develop platform-specific approaches that align with brand objectives and target demographics. Through content planning, audience analysis, and performance optimisation, we create sustainable social media programs. Our strategies focus on building brand authority, generating leads, and fostering customer loyalty through consistent and meaningful digital engagement.
People
Shaun Ryan
Director / Founder
Shaun founded About Today after starting his career in SEO copywriting for mechanical engineering companies. With extensive experience in digital strategy, he leads the agency's vision for combining technology with brand consultancy to create business value.
Glenn Burdon
Creative Director
With over 20 years in design, Glenn specialises in brand transformation and strategic aesthetics. He leads the creative team in developing brand experiences that build emotional connections and drive business growth through visual innovation.
James Garcia
Technical Director
James oversees all technical aspects of About Today's projects with expertise in web development, systems programming, and digital strategy. His technical leadership ensures seamless integration of technology solutions with brand development initiatives.
Teagan Boscia
Senior Account Manager
Teagan brings extensive experience in media, design, and project management. With a background in loyalty programs and brand advocacy, she manages client relationships and ensures strategic execution of marketing initiatives across multiple platforms.
Lauren Patterson
Senior Account Manager
Lauren specialises in digital marketing strategy with seven years of experience in SEO, social media, and content marketing. She develops comprehensive digital campaigns that align with client business objectives and market opportunities.
Questions
What makes About Today different from other brand agencies?
We combine proprietary technology with brand consultancy to create future-ready solutions that increase business value through strategic innovation.
What industries do you work with?
We work across diverse sectors including technology, manufacturing, consumer goods, and professional services with customised brand strategies.
How do you measure success for clients?
We track success through increased market share, stronger brand equity, and improved business valuation metrics aligned with client goals.
What services do you offer?
Our services include brand strategy, digital transformation, website development, application creation, and integrated marketing solutions.
How do you approach brand development?
We use alternative futures mapping combined with brand architecture to create forward-looking brand strategies that drive long-term value.
Can you help prepare businesses for investment?
Yes, we specialise in enhancing business valuations through strategic brand positioning and technology integration for liquidity events.
