About Today

At About Today, we're not just another brand agency. We're a technology-centred brand consultancy that fuses proprietary technology with brand consultancy to increase the value of an organisation. We believe that brands are verbs, packaging meaning and getting chosen. Our work is built on three fundamental principles: brands are verbs, brands package meaning, and brands get you chosen.

Our Services

We offer a wide range of services that help organisations unlock their full potential. Our services include strategy, naming, brand, creative, web/application development, hosting, search, social media, and support. Our strategy services include brand architecture, brand audit, brand strategy, brand strength and stature analysis, portfolio planning, structure and roles, name generation, research, messaging audits and testing, category decoding systems, and archetype development.

Our consulting services are designed to guide you from where you are today to where your potential lies in the future. We help organisations shift their market share and value with the right guidance. Our consulting services include alternative futures mapping, future trend analysis, war game planning, subtraction innovation development, new service development, and new technology development.

Our Tech

We're proud of our proprietary technology that helps organisations increase their value. Our tech includes BusiPay, a web and app-based solution that allows sales commissions to be paid out as soon as they are eligible. We also have VET Education Portal, which allows students to develop targeted and practical skills that can relate to a chosen career pathway. Additionally, we have Brainwell, a brain and mental health startup that is creating the fitbit of mental health. Our Milk Database is a cloud-based solution that adds a level of redundancy and peace of mind to what can be a ticking time bomb to a business.

Our Work

We've worked with a variety of clients, including BUSiPAY, Andromeda, and Supagarlic. Our work is designed to help organisations increase their value and market share. We believe that the future of leadership in the technology and brand industries is grounded in empathy, and we strive to foster collaboration, creativity, and innovation in everything we do.

Our People

Our team is made up of people who are passionate about helping organisations unlock their full potential. We believe that people buy people, and our team is dedicated to helping you achieve your goals.