Roger Lawton Rugs Of Distinction

RUGS OF DISTINCTION is a business that was established by Roger Lawton, driven by his creativity and a desire to provide top-quality rugs as a vital element of interior design. At the heart of our operations is a passion for the quality of our designs and materials, combined with a commitment to offering a professional consultative service to our clients. We are dedicated to using the finest wool yarn, ensuring sustainability, durability, and quality in all our products. Our mission is to create and present beautiful rugs of lasting value, and we take pride in the fact that they are distinctly, "RUGS OF DISTINCTION".

Our long-standing and ethical relationship with experienced teams of weavers in Pakistan is of utmost importance to us. We are committed to ensuring that they adhere to the best production practices, maintain high ethical and environmental standards, and prioritize the welfare of the weavers. Our rugs are a favorite among many interior designers who value the importance of good design and incorporate our products into their creative and original interiors.

We understand that selecting the right rug requires expertise, guidance, and a personalized approach, and we are committed to assisting our clients every step of the way. Our professional approach ensures that the right rug is located for you, taking into account the size, color, and design of the space. We believe that the selection process should not be rushed and requires a careful and thoughtful approach.

Our Design Work

RUGS OF DISTINCTION have evolved from the general commercial approach of sourcing and purchasing rugs to having its own designs and concepts. We work closely with the best manufacturers to achieve individuality and the perfect blend of quality and sophistication. Our rugs are characterized by their unique designs, high-quality materials, and exceptional craftsmanship.

We have a large range of rugs in our Richmond showroom and are capable of custom sizing most of our designs. Our rug designs are initially set to our standard sizing, which includes 180X240cm, 240X300cm, 280x360cm, 320X380cm, 300X400cm, and larger sizes. We also have a variety of runners that commence at a width of 80cm and can accommodate up to 15m in length. Our sketching and design process is meticulous, and we take great care to ensure that every detail is perfected.

Our Wool and Weavers

At RUGS OF DISTINCTION, we take great pride in our wool and weavers. We believe that the quality of our wool yarn is crucial to the overall quality and durability of our rugs. That's why we insist on using only the best wool yarn, ensuring that our rugs are sustainable, durable, and of the highest quality.

We are proud to be able to access and support the experienced weavers who have developed the prized skill of hand-knotting that has been passed down through their families over many generations. We recognize the importance of promoting hand-craftsmanship and continue to do so as a diminishing skill. We believe that hand-crafted rugs are timeless and enduring, and we are committed to promoting this traditional skill.