Business Details
22 Years
experience
Your Trusted Graphic Design Partner in Sydney
Astrid Wehling Graphic Design is an independent design studio based in Sydney, Australia, with over 30 years of experience in the design and advertising industry. We specialize in creating impactful visual communication strategies for businesses of all sizes, from multinational corporations to SMEs and startups. Our expertise spans brand identity, print design, exhibition design, advertising campaigns, and web/social media design. We prioritize direct client collaboration, leveraging a small agile team and a network of local creative professionals to deliver tailored solutions.Our approach emphasizes consistency, professionalism, and evolving brand identities that maintain core recognition. With a focus on form following function, we ensure every design element serves strategic business goals while maintaining budget efficiency and proactive service delivery.
Services
Brand and Identity
Print Design
Exhibition Design
Advertising Campaigns
Web and Social Media
Details
- Year established: 2004
Highlights and features
- We offer 30+ years of design expertise across Australia and Germany
- Our agile studio ensures direct client communication and cost efficiency
- We maintain brand consistency while enabling evolutionary identity development
- Our network of local creative professionals ensures comprehensive service delivery
- We prioritize collaborative partnerships with clients for optimal outcomes
Services
Brand and Identity
We create cohesive brand identities that reflect business personality through strategic color schemes, typography, and visual elements. Our process includes market research, logo development, and comprehensive brand guidelines to ensure consistency across all platforms while allowing for evolutionary growth.
Print Design
From brochures to annual reports, we design high-impact print materials that complement digital strategies. Our designs ensure professional presentation through careful consideration of paper quality, layout, and visual storytelling elements that maintain brand consistency and cut through market clutter.
Exhibition Design
We develop engaging exhibition spaces including booths, wayfinding systems, and promotional materials. Our designs combine brand messaging with spatial awareness to create memorable visitor experiences that align with overall marketing objectives and brand identity standards.
Advertising Campaigns
We create integrated advertising campaigns across print and digital platforms. Working closely with marketing teams, we ensure consistent brand messaging through concept development, artwork creation, and strategic placement in magazines, newspapers, and online platforms.
Web and Social Media
Our digital design services include website front-end development, social media assets, and online advertising. We create visually cohesive web experiences and social content that align with brand guidelines while optimizing engagement through modern design principles and platform-specific best practices.
People
Astrid Wehling
Graphic Designer & Art Director
With over 30 years in design and advertising across Australia and Germany, Astrid leads a small agile studio focused on strategic brand communication. She combines direct client collaboration with a network of creative professionals to deliver budget-conscious, high-impact design solutions.
Questions
What design services do you specialize in?
We specialize in brand identity development, print materials, exhibition design, advertising campaigns, and digital design including web and social media assets.
How do you ensure brand consistency across materials?
Through comprehensive brand guidelines that standardize color palettes, typography, imagery styles, and tone of voice while allowing for evolutionary development.
Can you work with existing marketing teams?
Yes, we collaborate closely with in-house marketing departments to ensure consistent brand messaging across all campaign elements and platforms.
What industries do you typically work with?
We work across diverse sectors including corporate services, retail, healthcare, education, and non-profit organizations requiring professional visual communication.
How do you handle exhibition design projects?
We manage from concept to execution, creating cohesive booth designs, wayfinding systems, and promotional materials that align with brand identity and marketing goals.